Overview
TAG Heuer: Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach, and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.
If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated Marketing & Communication Manager.
MARKETING & COMMUNICATION MANAGER ITALY
PURPOSE
Reporting directly to the General Manager, the Marketing & Communication Manager will oversee the development and delivery of the brand online and offline marketing to drive brand awareness, desirability, and sales performance.
You will translate HQ strategic brand objectives into local brand plans for your market. This includes establishing a 360° marketing plan overseeing trade marketing, paid media, PR & influencers, events & sponsorships.
Responsibilities

360° Marketing Plans

According to international Brand guidelines, develop a yearly marketing strategy that helps build the brand, reinforce the brand positioning, and drive traffic & engagement
Define a yearly marketing plan covering : PR, Media, Events, Influencers & Sponsoring
Lead and supervise the marketing team
Manage ROI and effectiveness of marketing activities across business channels - being sell-out and profitability driven
Define and respect all yearly marketing budgets
Be the link between the TAG Heuer HQ and the market to broadcast reporting, optimize plans, identify opportunities and push campaigns further


Trade Marketing

Collaborate with area managers and wholesale partners to implement co-op promotions and initiatives
Develop marketing materials and ensure consistent brand messaging across all the POS


Media strategy

Respect HQ media guidelines and touchpoints repartition in elaborating the strategy
Brief and define annual media plan with our media agency
For each campaign, clarify the objectives and thus define the budget, the targeted population, the assets and the media used (Offline: OOH, Print / Online: Social media, Digital)
Develop and implement creativesolutions to increase awareness, drive traffic to store, and convert online drive and convert more visitors
Monitor performance
Optimize content, campaigns and key learnings


PR & Influencers

Grow the TAG Heuer’s PR share of voice
Manage the PR Project Manager to write and distribute press releases, pitch stories to journalists, organize press conferences, and respond to media inquiries
Identify, recruit, and nurture relationships with key journalists, key influencers and brand ambassadors to amplify our brand message and reach target audiences


Events & sponsorship activations

Contribute to developing, producing and delivering events to support key launches or institutional events
Coordinate with high-end suppliers to bring premium and luxurious projects, ensuring timely execution of various events
Manage and oversee local Formula 1 Grand Prix activation, coordinating with HQ for seamless execution of marketing, logistics, and event management
Ensure set-up and deployment of new partnerships to maximize brand awareness, brand desirability and ROI


Reporting

Lead budget presentations to the General Manager / HQ when it comes to Marketing
Understand, monitor and report on the evolving competitive landscape
Get consumer insights to extract learnings to help defining the CRM and trade strategies
Be the expert of your market quantitative and qualitative monthly and quarterly brand performance report: consumer & competitive knowledge, 360 activations reports, best practices, media plan



Qualifications

Master degree in Marketing, Communication or Business Development
8+ years’ experience in marketing, retail and / or digital
Fluent in English
Strong negotiation skills & Inspirational personality to drive projects
Strong understanding of the retail environment in fast moving industries
Strong planning and analytical skills
Experienced CRM and customer loyalty builder
Strong affinity for the watchmaking industry
Entrepreneurial / startup mindset, hands on, adaptability
Interpersonal and relationship-building skills, collaborative team player
Detail oriented while keeping bigger picture focus
Solution-driven, focused and organized
Strong verbal and written communication skills
Creative and passionate about new trends in lifestyle & motorsport


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