Market Intelligence Manager – Lectra
Provide market, industry, competition and account intelligence supporting EMEA management team. Analysis ensures effective planning and execution. Contact customers and factories to conduct interviews and observe business processes.
Duties & Responsibilities

Macro Economy Intelligence

Set up macro economy indicators and monitor trends; provide impact analysis monthly.
Track and collect macro economy news and analytical articles; share observations with management.


Market and Industry Intelligence

Align with corporate team to analyze local market trends and demands; link offerings for Industry 4.0.
Understand new market areas and evaluate growth potential.
Monitor market and industry movements; share insights with management.


Competitor Intelligence

Learn and share competitor knowledge; complete local information.
Collect, process, analyze local competitor intelligence using consistent format.
Monitor key competitors’ communication, wins, movements; evaluate capabilities and propose actions.
Drive cross‑function departments to perform competitive analysis and benchmarking.


Business Intelligence

Analyze customer install base by product mix, industry, and business type; provide direction for marketing planning.
Collaborate with Data Marketing to improve database accuracy; recommend segmentation and targeting.
Support sales and marketing teams with regular and ad‑hoc business analysis and data requests.
Update Salesforce account qualification database.



Education & Experience

Bachelor’s degree in Marketing, Business, Economics, or Statistics (preferred).
At least 5 years in marketing intelligence, market research, strategic analysis, consumer research, competitive intelligence, business intelligence, or data analysis.
Proficiency in market and data analysis (statistics, databases).
Excellent written and spoken English skills.
Proficient in advanced Microsoft Office (Excel, PowerPoint), Salesforce.
Exposure to EMEA market is a plus.
Self‑motivated, proactive, independent worker.
Excellent project management skills (organization, time management, decision making).
Strong analytical and problem‑solving skills.
Ability to handle pressure in a challenging work environment.
Team player with good interpersonal and cross‑functional skills.

Travel & Location
Based in Milan; 30% travel to customer sites and Lectra offices.
Lectra is an equal opportunity employer.
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