About the roleEssity is looking for a passionate and results-driven Brand Manager to lead the Tempo and DemakUp brands in the Italian market. This is an exciting opportunity to take full ownership of two of Essitys most iconic brands driving their growth and visibility at a local level.As Brand Manager you will play a key strategic and operational role with full responsibility for the P&L brand equity and market share development. You will lead the planning and execution of marketing initiatives and brand activations ensuring alignment with the global strategy while tailoring actions to the specific needs of the Italian market.Youll be part of a collaborative and international environment and report directly to the Marketing Manager Region South West. The role will be based at our offices in Legnano (MI).What you will do :Lead and implement the annual brand plans defining local activation touchpoints in line with global guidelines.Manage and monitor the A&P budget ensuring proper allocation and usage.Implement global marketing strategies at local level maximizing the impact of digital and paid media while minimizing non-working spend.Activate monitor and optimize Brand & Innovation campaigns taking full ownership of achieving the business case for product innovations.Oversee all product lifecycle phases : launch phase-in / out distribution and brand activation.Manage assortment and pricing in line with local & global directives collaborating with internal partners.Lead consumer and customer insight gathering and translate findings into effective strategies.Provide feedback and insights to help shape the global brand strategy.Support and develop team members (if applicable) fostering their professional growthWho you are :Degree in Marketing Economics Business Management or related fields.Minimum 3 years of experience in Brand Management or Trade / Consumer Marketing roles preferably in FMCG or Healthcare sectors.Solid knowledge of the marketing mix levers and product lifecycle management.Strong business acumen and proven P&L ownership.Experience managing ATL / BTL and digital campaigns.Excellent analytical problem-solving and synthesis skills.Strong interpersonal leadership and cross-functional collaboration skills.Fluent in English both written and spoken.Proactive results-oriented mindset with a collaborative attitude.What We OfferAn inclusive and international environment focused on innovation and growthThe opportunity to work with one of Essitys most iconic brandsA key role in driving brand success in the local marketHybrid working model : 2 days per week remote offering flexibility and work-life balance12-month fixed-term contract competitive salary aligned with market standards (fixed salary bonus iwelfare benefits package)Application End Date :18 ago 2025Job Requisition ID : Essity255564Required Experience :ManagerKey SkillsDigital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,BrandingEmployment Type : Full-TimeExperience : yearsVacancy : 1
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