Join to apply for the Brand Leader Renal role at Novartis Italia18 hours ago Be among the first 25 applicantsJoin to apply for the Brand Leader Renal role at Novartis ItaliaSummaryAs the Brand Leader for Renal, you will integrate a long-term strategic vision with the execution of the Tactical Plan. Your role will involve maintaining a strong focus on key objectives and market priorities, guiding competitive positioning, and serving as a reference point for all internal and external stakeholders. You will play a central role in coordinating the Brand Team and fostering synergy among the cross-functional team (including access, medical, and sales). Additionally, you will collaborate closely with the sales team to ensure that messages and campaigns are impactful and effectively implemented in the field.SummaryAs the Brand Leader for Renal, you will integrate a long-term strategic vision with the execution of the Tactical Plan. Your role will involve maintaining a strong focus on key objectives and market priorities, guiding competitive positioning, and serving as a reference point for all internal and external stakeholders. You will play a central role in coordinating the Brand Team and fostering synergy among the cross-functional team (including access, medical, and sales). Additionally, you will collaborate closely with the sales team to ensure that messages and campaigns are impactful and effectively implemented in the field.About The RoleKey responsibilities:Your Responsibilities Include, But Are Not Limited ToPrepare content of Integrated Brand Teams and Launch Teams.Be responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.Identify area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activitiesMonitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectivesCollaborate with Marketing and Medical teams to maximize activitiesScout centers, KOLs and OLs by disease within assigned territoryIdentify specific needs for each segment of patients and the implications of the disease for each of them within assigned territoryEssential RequirementsScientific or Economic DegreePrevious marketing experienceA previous experience in the therapeutic area will be considered a plusA previous experience in sales will be considered a plusCross Cultural Experience.Project Management.Operations Management and Execution.Italian and English on a fluent levelWhy Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-cultureJoin our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/networkBenefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewardsSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesPharmaceutical ManufacturingReferrals increase your chances of interviewing at Novartis Italia by 2xGet notified about new Brand Lead jobs in Milan, Lombardy, Italy.Regional Marketing Manager Southern EuropeSenior Store Manager adidas - Full Time - Brand Center / MilanProduct Marketing Manager, Devices and Services (Fixed-Term Contract)CREATIVE BRAND MARKETING MANAGER INTERNSHIP IN BALILead of Brand Vision & Communication DesignBrand Lead - Design / Innovation / Consumer ElectronicsJr Brand Manager – Maternity Leave ReplacementWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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