Win Back Manager

GfK
Milano 09-12-2025

Win Back Manager

GfK Milano 09-12-2025
Riassunto

Località

Milano

Divisione Aziendale

Tipo di contratto

Data di pubblicazione

09-12-2025

Descrizione Lavoro

Overview
The Win Back Manager is primarily responsible for strategically re-engaging and rebuilding relationships with blue-chip clients who have previously engaged with our products and services or only previously partnered with our competition. Reporting to our Commercial Lead ITA also based in Milan, the Win Back Manager will play a key role in establishing lasting partnerships, ensuring client satisfaction and driving revenue growth. The successful candidate will demonstrate a deep understanding of blue-chip clients' needs, exceptional relationship-building skills, and a proactive approach to identifying and addressing their specific pain points.
You will

Proactively reach out to key decision-makers and influencers within blue-chip client organizations to understand their reasons for disengagement or choosing competition
Develop and maintain strong, strategic relationships with clients to enhance customer loyalty and satisfaction
Conduct regular check-ins to assess client needs and provide tailored solutions
Prepare materials to showcase our capabilities, including reports and analyses to be shared with prospect clients / shadow-servicing
Help identify the most relevant client targets using business intelligence analyses
Collaborate with cross-functional teams and the commercial lead to customize products and services to meet the specific requirements of blue-chip clients
Identify opportunities to establish long-term partnerships with blue-chip clients, focusing on mutual growth and success
Negotiate and finalize partnership agreements, ensuring they align with both parties' strategic objectives
Work closely with Sales, Marketing, the commercial lead and Product teams to align strategies and address the unique needs of blue-chip clients
Collaborate with the Customer Support team to ensure a seamless client experience and timely issue resolution
Identify and showcase success stories of re-engaging and rebuilding relationships with blue-chip clients
Encourage blue-chip clients to participate in testimonials, case studies, and other advocacy initiatives

You have

Bachelor's degree in Business, Marketing, or a related field
At least 3 years of experience in account management, sales, or a related role with a focus on blue-chip clients
Ideally already working on continuative research (RMS or CPS or brand tracking) for international clients
Proven track record of successfully re-engaging and building strong relationships with high-profile clients
Exceptional negotiation, communication, and presentation skills
Strong analytical skills with the ability to interpret data and trends
Ability to work collaboratively in a cross-functional team environment
This position can be based in any of our "main" YouGov Shopper Intelligence office locations including : Milano, Nuremberg, Breda, Leuven, Warsaw, Copenhagen, Vienna, Prague, Bucharest, Sofia etc

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