Overview
Fratelli Polli SRL - Western EU Marketing Manager
PERIMITER: Southern Europe (UK, DACH, FRANCE, EXPORT)
REPORTING TO: CHIEF MARKETING OFFICER
LOCATION: HQ Monsummano Terme (PT)
Responsibilities

Innovation
Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product tests (both quali and quanti)
Hunt new ideas and business solutions in coherence with the Brand strategy
Translate New Product Development into product strategy (1-3 years), transforming each industrial or R&D innovation into a consumer success
Lead central cross-functional team into innovation flow
Project leadership
BUs coordination, making a bridge on Innnovation Projects, Marketing activities, Packaging and communication declinations, and all operative matters between HQ and European BUs
Roll out Plan and Marketing Activity Plan
Support BUs to develop impactful customer presentations
Support BUs to develop marketing activities to speed Awareness / trial or to create frequency / Repurchase
Trade Marketing: Work in close relationship with sales dept. developing
Trade marketing Strategy to define priorities per Area / Customer / Format
Trade marketing activities to improve Shelf visibility, product appeal and speed sellout
Assortment and price analysis
Monitoring promo impact and effectiveness
In-store activations
Leading new product launches and updating their performances
Business Mastering
Budget performance monitoring
Margin / Mix / portfolio analysis & optimization
Marketing and trade marketing Spending

Qualifications

REQUIRED:
Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…)
Strong Leadership and Relation skill
Good Experience in communication leading process, media plan and consumer activity
Good Analytical and Financial skills
Fluent English. French and German as a plus
Good Presentation skills
Experience in packaging management
Proactivity, Creativity and open minded
5 years in MKTG management
Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus

Notes
Budget and performance monitoring, and other duties as assigned.

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