Social network you want to login/join with:Rome Business School (RBS) is part of the international Planeta De Agostini Formaciòn y Universidades group. We are an international network made by 32 business schools and universities active in different countries, including France, Spain, Brazil and the United States.At Rome Business School (https://romebusinessschool.com/) we are looking for a qualified Web Specialist to join our team. He/She will lead our marketing efforts to bring our value proposition to life across all our digital platforms. He/She will be responsible of all the tasks related to SEO, UX, Content and Core Web VitalsMain responsibilities and task:Develop and execute a comprehensive SEO strategy to improve organic visibility and website rankingPerform regular keyword research and analysis to identify opportunities for content optimizationMonitor SEO performance and implement all required improvementsOptimize metadata, internal linking, headings and page structure across all key landing pagesOversee the performance, structure and functionality of RBS websiteLead the execution of SEO and UX improvementsManage and optimize site speed, mobile usability and Core Web VitalsTrack, measure and report SEO KPIsDevelop content SEO-optimized and manage blog strategyWork closely with Digital Marketing team to support lead acquisition campaigns through SEO and WEB improvementsKPI’s:Volume of leadsMonthly enrollmentsTeam dimensions:Number of components: 10Impact in the organization: Medium/HighRequirements:Education: Bachelor or Masters Degree in Economics, Marketing/Digital MarketingTools: Excellent knowledge of Google Adwords, Facebook Ads, Google Analytics and WordpressExperience: 2-3 years of experiences in same or similar role. Background in Business School or Digital Agency will be considered a plusNecessary competences for the development of the role:Proven experience in SEO strategy, execution and performance trackingDeep understanding of SEO best practicesDeep knowledge of Google Search Console, Google Analytics, SEMrush, A/B Tasty or similar toolsStrong understanding of Core Web Vitals and SEO performance KPIsHands-on experience managing websites on CMS platforms (especially WordPress)Experience with A/B testing, CRO and user journey optimizationStrategic and analytical thinking, with a data-driven mindset and solid reporting skillsMarket and business acumen: understanding of digital marketing channels and how SEO integrates with paid search, social media and CRM strategiesProactive, detail-oriented and able to work indipendentlyItalian mother tongue- not mandatory but a plus, if your Italian is not native- C1 it is mandatoryEnglish proficiency (Mother tongue / C2 / C1 level)
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