ABOUT THE JOBWe are looking for a Trade Marketing Specialist Laundry to join the Italian sales company's Marketing and Business Development team.ABOUT YOUR TASKSDevelop and execute local trade marketing plans according to sales prioritiesTranslate marketing strategies (brand initiatives and launch plans) into customized marketing plans by channel / trade partnerGather market insights to set priorities, price, promo and product mix activities and contribute to design the commercial strategyCreate pricelists, keep up-to-date all pricelist tools (app, pdf etc)Create or adapt targeted marketing materials, technical sheets, brochures and promotions for dealers and other trade partnersImplement POS materials ensuring optimal representation for brands, and visibility for dealersSupport the dealer network with local trade shows, conferences, demos and other eventsMonitor KPI to share insights and propose new initiativesExecute product launches communication and 360 journey assetsPrepare and deliver training programs to dealers, in collaboration with local marketing and sales organisationsWork closely with the Laundry Business Areas' Marketing & Product organization to ensure toolkits & assets meet local requirementsMake sure to stay in sync with the local Food Service marketing team and foster a culture of teamwork within a dynamic environment that supports everyone's successABOUT YOUBachelor’s or Master’s degree in marketing, communication or a related disciplineAt least 2 years of professional experience in B2B marketing, in an international environmentFamiliarity with Laundry and previous experience with Salesforce CRM platform will be a plusExcellent written and verbal communication skillsCreative approachFluent in Italian and professional English Digital proficiencyREQUIRED COMPETENCESCustomer Obsessed - you are focused on delivering value to the customers, both internal and externalTrustworthy - you are accountable and deliver on your commitments. You welcome healthy debates and honest conversations. You are honest - especially about your mistakes and learn from your setbacks. You collaborate and enable others to deliver.Bold - You take action to deliver better outcome. You seek diversity and inclusion by actively pursuing diverse perspectives and creating an inclusive environment. You bring new ideas to the table and take risks with confidence, supporting courageous decision-making that inspires progress and growth.Sustainable - You consider the growth and development of our people to be as important as preserving our environment and take decisions that reflect our effort to build a better future. You always act ethically.ABOUT OUR BENEFITS :Fair compensation and benefits package in line with the marketFlexible hybrid workplaces that include remote and in-office rolesRoom to express your potential, develop and strengthen your competencesContinuous learning opportunitiesAbout the Electrolux Professional Group
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