The Oberalp Group is a management driven family business – a house of brands that creates high quality technical mountaineering products. We have six own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know‑how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
We are seeking a passionate and knowledgeable Technical Representative with a dedicated focus on footwear across our brands – Salewa, Dynafit, and Evolv. In this strategic role, you will serve as a key link between our company and retail partners, delivering expert training on product technologies and performance features in mountain footwear – spanning alpinism, trail running, and climbing. By embodying our brand values and deeply understanding both retailer and consumer needs, you will help elevate brand presence, drive sell‑through, and ensure our products meet the demands of the mountain athlete community.
Tasks & Responsibilities

Train and Inspire Retail Partners: Deliver impactful training sessions (in-store and online) to field and key account retailers, educating staff on new technologies, product features, and effective sales techniques to boost sell-through and brand advocacy.
Plan and Execute Store Visits: Develop and maintain a structured schedule for retail visits, ensuring consistent follow-ups and delivering weekly activity reports to internal stakeholders.
Coordinate Product Testing and Events: Collaborate with the Marketing and Sales teams to organize test events and product experiences. Oversee logistics, material distribution, consumer interaction, product testing, and post‑event follow‑ups.
Manage Product Test Inventory: Handle the distribution and tracking of test products for both B2B (retailers, media, partners) and DTC (end consumers), ensuring timely feedback collection and proper usage.
Drive Sell-Through at Retail Level: Maintain an active presence in key retail locations, supporting sell-through with hands‑on sales assistance and product expertise, primarily focused on the footwear category.
Support Retail Events and Activations: Attend and support events organized by retail partners where brand presence is required, acting as a knowledgeable and engaging brand ambassador.
Collect Market Insights & Feedback: Provide regular reports with feedback from retailers and consumers, analyzing the effectiveness of product initiatives and identifying opportunities for product or service improvement.
Monitor Market Trends: Stay up to date on competitor activity, emerging trends, and consumer behavior within the footwear segment, sharing insights with internal teams to inform strategic decision.

Profile

Knowledge of the Italian footwear market
Strong communication skills
Ability to present a topic/product/story
High availability to travel frequently within a pre-defined territory
Flexibility according to customer needs
Fluent in Italian and English
Passion for the outdoor world, with personal experience & love for either alpinism, trekking trail running, and/or climbing.

The headquarters is located in Bolzano, Italy.
If you are interested to work in a challenging, international and dynamic environment then apply now!
#J-18808-Ljbffr