Social network you want to login/join with:Guidance (guidance.studio) Guidance is a premier digital business strategy consulting boutiquecommitted to accelerating the growth of both established organizations and new ventures byunlocking the full potential of the digital world. We specialize in crafting bespoke digitalbusiness models, optimizing go-to-market strategies, and providing expert advice on technologychoices.Our mission is to unlock the full potential of the digital and tech world for our clients.Our Culture at GuidanceAt Guidance, we pride ourselves on fostering a culture of innovation, collaboration, andcontinuous learning. Our team is the heart of our success, and we strive to maintain anenvironment where creativity flourishes, ideas are valued, and diversity is celebrated. We believein empowering our employees with the autonomy to lead projects, encourage open communication, andpromote a work-life balance that nurtures both professional and personal growth.Flexibility and Work-Life Balance at GuidanceAt Guidance, we value work-life balance and cater to the diverse needs of our team by offeringflexible working hours and remote work options. This approach allows you to customize your workschedule and location to fit your lifestyle, ensuring productivity and satisfaction. Ourcommitment to flexibility underlines our trust in our team's ability to deliver outstandingresults, fostering an inclusive workplace that supports everyone's best work-life integration.Growth and DevelopmentWe are committed to the development of our team members and offer a range of opportunitiesdesigned to help you grow with us:● Continuous Learning: We invest in your growth with access to a wealth of trainingresources, workshops, and courses to keep you at the forefront of the digital consulting● Career Advancement: Guidance is expanding, and with our growth comes opportunities for youto advance. We support career progression through mentorship and by encouragingcross-functional project involvement.● Innovative Projects: Working with us means being at the cutting edge of digitaltransformation projects, where you can hone your skills and make a tangible impact on ourclients' success.● Collaborative Environment: We emphasize teamwork and collaboration, ensuring that you havethe support of your colleagues and management as you take on new challenges and contributeto our shared goals.Join Our TeamJoining Guidance means becoming part of a committed team that values your unique perspective andis passionate about making a difference in the digital world. We offer a supportive atmospherewhere you can not only grow your career but also contribute to exciting projects that reshape howbusinesses thrive in the digital age.This is a paid, fully remote internship, reflecting our commitment to investing in our team'sprofessional growth, well-being, and the flexibility to work from anywhere.If you are a proactive and diligent professional who wants to contribute to this mission, we wouldAs a Junior Marketing Specialist - Intern at Guidance, you will be part of a creative anddynamic team working on the forefront of digital customer acquisition. You will assist inthe development and execution of go-to-market and lead generation campaigns, conductcustomer profile analysis, and contribute to our clients' growth strategies.We're not just looking for an intern; we're searching for someone who aspires to evolvewith us, someone we can invest in, bring on board permanently, and who will become anintegral part of our journey for years to come.Key Responsibilities● Lead Generation Campaign Development & Execution: Support the planning,development, and execution of lead generation campaigns across channels, includingDirect Email Marketing, LinkedIn, Google Ads, and social media. Assist in managingbudgets, tracking performance, and making real-time adjustments to optimize reach,targeting, and conversion based on customer insights.● Content Creation: Collaborate with the team to create and refine marketing content,including ad copy, landing pages, and promotional materials, ensuring all contentresonates with target audiences and aligns with client goals.● Data Collection & Reporting: Track and report on campaign performance metrics,including engagement, reach, and ROI. Provide regular insights and recommendationsbased on data analysis to inform and improve future campaigns.Additional Duties● Track project timelines and maintain meeting notes from client meetings.● Conduct competitor, industry, and customer profile research to inform campaignstrategies.● Perform keyword analysis and support SEO-optimized content production.What We're Looking For● Strong understanding of digital marketing principles, lead generation tactics, andkey performance indicators (KPIs) for measuring campaign success.● Excellent bilingual communication skills in English and Italian.● Basic knowledge of analytics tools and campaign management dashboards (e.g., GoogleAds, Meta Ads, LinkedIn) to monitor performance and support strategy optimization.● A detail-oriented individual with organizational and multitasking skills.● The ability to thrive in a fast-paced setting and manage multiple priorities.Ready to Guide the Future?At Guidance, we're not just looking for skills; we're looking for passion, vision, and ashared commitment to excellence in the digital realm. If you're ready to contribute togroundbreaking projects and grow alongside industry pioneers, we want to hear from you.Application ProcessTo apply for the Junior Marketing Specialist - Intern position, please submit the● Your Resume: Highlighting your educational background, work experience, skills, andany relevant certifications.● Motivation Letter: A brief letter expressing why you're interested in this role atGuidance and how your experience, skills, and aspirations align with our missionand this specific role. Share what excites you about the digital consultingindustry and how you envision contributing to our team and clients.We look forward to learning about your professional journey and your motivations forjoining our team.Embark on a transformative career path with Guidance and let's shape the future of
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