OverviewWe are looking for a creative and results-driven Social Media Specialist to join our team. The ideal candidate will be passionate about social media, content creation, and digital marketing, with a solid understanding of how to engage target audiences on various platforms. You will play a key role in growing our clients’ social media presence, crafting engaging content, and analyzing performance to continuously optimize strategies.ResponsibilitiesSocial Media Strategy: Develop and execute social media strategies that align with client objectives and brand goals.Content Creation: Co-create and curate engaging, high-quality and platform-first content for social media platforms; Plan, schedule, and publish regular content; Collaborate with the creative team to ensure that content is on-brand, visually appealing, and optimized for platform-specific engagement.Community Management: Monitor social media channels for conversations, comments, and direct messages, ensuring timely and positive engagement with followers; Foster relationships with online communities, influencers, and brand advocates to build trust and expand brand awareness.Analytics & Reporting: Track social media performance metrics (engagement, reach, impressions, conversions, etc.) and generate regular performance reports; Analyze user behavior and trends to continually refine strategies and tactics; Leverage data insights to optimize content, campaigns, and platform engagement.Collaboration: Collaborate closely with content, strategy, creative, design, PR, and media teams to ensure cohesive, impactful campaigns across all digital platforms; Assist with influencer marketing strategies, partnerships, and collaborations to expand brand reach.QualificationsSkillsEducation: Bachelor’s degree in Marketing, Communications or a related field (preferred).Experience: 1-2 years of experience in social media, digital marketing, or a related field.Proficiency in social media platformsFamiliarity with social media management toolsStrong written and verbal communication skills, with a keen eye for grammar and tone.Basic understanding of social media analytics toolsExcellent command of the English language.Desirable TraitsHighly organized with the ability to manage multiple tasks, deadlines, and campaigns simultaneously.Self-motivated and proactive with a passion for staying ahead of trends in social media and digital marketing.Ability to thrive in a fast-paced environment and quickly adapt to changes.Strong problem-solving skills and a team-oriented mindset, with the ability to collaborate across functions.Additional InformationWhy LePub?Joining Our Team Means Joining a Network Of Talented And Passionate Individuals Who Inspire And Challenge One Another. At LePub, We Offer Opportunities For Growth, a Competitive Salary Package, And An Inclusive, Creative Environment Where Everyone’s Ideas Are Valued. We Take Care Of Our Talents And Their WellbeingFuture of Work : flexible entrance and smartworkingCorporate benefit : a platform dedicated to our people full of offers, discounts and moreLearning&Development : a tailored learning path, individual and needs based approach, always on!Corporate Wellness : free access to online training classes for your physical and psychological wellbeingDid you know that our motto is Viva la difference ? With or without D.Lgs.1982006, we can’t wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.
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