Position Summary
We’re looking for a talented and proactive Social Media Content Creator with a flair for storytelling and strong project management skills. You’ll be hands‑on with content creation — from ideation to delivery — while also managing briefs, timelines, and client relationships.
This role will be based on‑site at our client’s office in Rome, working closely with their internal marketing team and global stakeholders.
If you love creating thumb‑stopping content, know your way around social trends, and can balance creativity with organization, this is the role for you.
Supplying a portfolio (including social videos you have created) is a mandatory requirement when applying for this role.
Key Responsibilities

Create fresh, engaging — from concept to delivery — across Instagram, TikTok, Facebook, and YouTube (video, photo, copy)
Plan and manage content calendars in line with brand campaigns, product launches, and cultural moments
Shoot and edit agile, trend‑led content such as DIY, ASMR, recipes, or viral moments
Partners with internal teams, external agencies, and influencers to co‑create standout social campaigns
Monitor emerging trends, platform updates, and viral formats to keep brands ahead of the curve
Maintain a consistent voice and visual identity across all channels
Build and nurture strong client relationships, acting as a reliable and creative point of contact
Manage briefs efficiently — prioritizing tasks, balancing workloads, and ensuring timely delivery of top‑quality assets
Use project management tools to organize, track, and report on deliverables andli>

Skills & Experience

3–5 years of hands‑on experience creating content, ideally for consumer brands or in the FMCG sector
Proven track record in client‑facing roles, managing projects from brief to final delivery
Skilled in short‑form video creation and editing tools (CapCut, Adobe Premiere Rush, InShot, Canva, etc.)
Strong understanding of social culture, trends, and storytelling formats (especially Instagram Reels and TikTok)
Excellent creative eye for design, composition, and brand storytelling
Comfortable working within brand guidelines while adapting tone and visuals to each platform
Self‑motivated, detail‑oriented, and able to thrive in a fast‑paced, collaborative environment
Experience using project management tools (e.g. Notion, Asana, Monday, Trello) is appreciated
Skills in photography, animation, or motion graphics are appreciated

What We’re Looking For

A content‑first thinker who lives and breathes social
A storyteller with a sense of humor, timing, and trend fluency
Someone who understands the FMCG world and knows how to make brands feel human online
A self‑starter who can ideate, execute, and iterate quickly
Someone with strong organisational skills confident in managing their own workload
Someone willing to travel to events within Italy with the Unilever team

About us
McCann Worldgroup is a global marketing company where creativity is at the center and professionals, present in over 100 countries, are united by a common mission: “We help brands play a meaningful role in people’s lives”.
We offer specific competences integrated around clients needs as:

Advertising & marketing
In house studio
Integrated productions
Branding & design
PR & influence
Addressable
Media strategy & buying
Experience & Shopper
Social content & activations

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