Senior Engagement & Organic Growth Marketing ManagerJoin to apply for the Senior Engagement & Organic Growth Marketing Manager role at Subito.We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month. We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less. Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customizable and secure products and components that free up development time and leverage our access to global data.What You’ll Do & Who You AreWe are looking for a Senior Engagement & Organic Growth Marketing Manager to lead the development and execution of strategies aimed at strengthening customer loyalty and driving the growth of the Subito brand. This role will be responsible for designing and implementing programs to increase customer loyalty, boost sales, and optimize user engagement, with a particular focus on user re-engagement through CRM channels (email marketing, push notifications, in-app messaging), organic traffic growth, and the analysis of purchasing behavior. The selected candidate will lead the Engagement Team, which includes SEO and Subito Magazine activities, and will work closely with the Product Marketing team to ensure a fully integrated and high-performing marketing strategy.Key ResponsibilitiesLead the development and execution of CRM strategies across the entire user lifecycle, including email campaigns (DEM), push notifications, and in-app messaging, with the goal of expanding the user base, reducing operational costs, and improving sales performance and profitability within a marketplace platformDesign, implement, and manage loyalty and rewards programs to promote customer retention and encourage repeat purchases, with a focus on user identification, service, and long-term engagementDevelop and refine database segmentation strategies to increase sales and deliver personalized, relevant messaging for each customerCreate analytical reports and performance metrics to monitor customer loyalty and behavioral patternsOversee and directly manage SEO strategies, ensuring implementation and continuous optimization to increase Subito’s organic trafficCoordinate and supervise editorial activities for Subito Magazine, ensuring alignment with engagement and growth objectivesMaximize cross-collaboration between Subito’s generalist section and the “Motori” vertical, enhancing user journeys across categoriesCollaborate closely with the Product Marketing team to ensure alignment between engagement strategies and product developmentRequirementsMaster\'s degree in Marketing, Economics, or related fieldsProven and significant experience (minimum 5 years) as a CRM Manager or Senior Marketing Manager. Preferred experience in e-commerce, re-commerce, or marketplace environments, though we also welcome candidates from industries where customer relationship management and long-term value creation are critical — such as Travel, Banking, Gambling, or other digital services with a strong focus on retention and loyaltyDeep understanding and demonstrable experience in managing CRM strategies (DEM, push notifications, in-app messaging) and in data segmentation for customer loyalty programs, with the ability to define high-value user segments and develop churn prevention strategiesStrong familiarity with key performance metrics, including LTV (Lifetime Value), campaign ROI, and Customer Acquisition Cost, with the ability to analyze data to optimize strategies and support data-driven decision-makingSolid expertise and hands-on experience in organic growth strategies and SEO techniquesExperience using analytics and reporting tools to assess campaign performance and understand customer behaviorExcellent analytical skills and a strongly data-driven mindset are essentialAdvanced proficiency with spreadsheets (e.g., Excel, Google Sheets) for data analysis and reportingStrong command of the English language, required for effective collaboration in a fast-evolving environmentExcellent communication skills and ability to work effectively within multidisciplinary teamsProven ability to manage complex projects, with a goal-oriented approach and great attention to detailBenefitsCompetitive compensation packageOpportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisationBenefits including annual bonus plansFlexibility to work when and how you want - flexible hours, autonomy to set your own agenda, choice of phone and computerSmart Working Policy - work remotely some of the time, balanced with time in the office together with your team - between 5 and 45 days per quarter in the office depending on each team.‘Work from anywhere’ weeks - up to four weeks working from anywhere, as long as you have an internet connection!Career development, including language classes and Adevinta Academies: specialised content built by our experts on Machine Learning, Agile, Leadership and moreAdevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustries: Internet PublishingGet notified about new Growth Marketing Manager jobs in Milan, Lombardy, Italy.
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