Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, Tik Tok.
Job Description
Scope
Lead and define the Brand Strategy, coordinating the Marketing Team, according to global and local processes and procedures.
Main Responsibilities
Business & Financial Acumen

Support the Business Unit Manager in Brand Financial processes:
Budget allocation and monitoring
Monthly performance analysis
Brand S&O preparation
1-year Financial Plan & Long-Range Plan.

Analysis to Insights

Responsible for: Market & Brand Analysis and Market Research
Trends monitoring and Market/Competitive/Customers actionable insights collection.

Customer Strategy

Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.

Marketing Mix Optimization

Ensure & coordinate the implementation of all activities related to the Functional Plan
Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.

Effective Engagement

Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.

Internal & External Stakeholder Alignment

Leverage on strong relationships with international and local internal stakeholders
Demonstrate comprehensive understanding of the external stakeholders’ needs and behaviors through effective presence on the field and robust connection with In-Field Team.

Qualifications
Skills and Experience:

Degree level education (or equivalent), preferably Life Sciences or Economics
Minimum 5 years of relevant experience with proven track record of success within Biotech/Pharma
People management experience
Strategic Thinking mindset
Leadership; Coaching
Solid working knowledge of healthcare environment
Project Management skills
Local and international mobility
English language proficiency verbally and in writing

Preferred

Infield Experience
Knowledge within specialized therapeutic area (Immunology, Rheumatology)
Product launch management support

Additional Information
Main Stakeholders

External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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