Sales Manager – Villa della Pergola
Location: Italia, Liguria, AlassioSector: Hotel/TurismoRole: Commerciale/VenditeLast updated: 27/11/2025
Company: Villa della Pergola, Relais & Châteaux – a luxury boutique hotel with 19 rooms spread across multiple historic buildings set in a lush botanical garden. The hotel offers spa, beauty & wellness, infinity pool and various wellness amenities. It is a member of the 580 global Relais & Châteaux network.
Job description: The property is in a period of growth and expansion and seeks a Sales Manager who can actively contribute to commercial development and strengthen market positioning in close collaboration with the General Management.
Key responsibilities

Define and implement commercial and sales plans in alignment with General Management.
Analyze target markets, identify new segments, partners and business opportunities (individual, corporate, leisure, events).
Develop collaborations with aligned brands, industry operators, travel agencies and high‑end tour operators.
Design and execute marketing and brand promotion strategies.
Coordinate promotional and commercial communication activities, online and offline, in synergy with the property.
Represent Villa de la Pergola and Relais & Châteaux at national and international fairs, workshops and industry events.
Support development of experiential campaigns, offers and packages in line with the Maison philosophy.
Prepare periodic reports and propose corrective actions and growth strategies.

Qualifications

3–5 years experience in sales/commercial roles, preferably luxury hotel or experiential tourism.
In‑depth knowledge of luxury hospitality market dynamics and distribution channels.
Excellent relational, negotiation and representation skills.
Fluency in English (spoken and written).
Good knowledge of CRM, channel management and revenue analysis tools.
Proactive, flexible, strategic vision and strong results orientation.
Sensitivity to service excellence, authenticity and Relais & Châteaux values.

Benefits
Permanent contract with remuneration commensurate with experience, meal and accommodation provision.
Equal Opportunity Statement
The offer is open to both sexes, in accordance with laws 903/77 and 125/91, and to people of all ages and nationalities, pursuant to legislative decrees 215/03 and 216/03.
Applicants must submit CV including photo and consent to personal data processing under GDPR. The offer applies to both sexes as per laws 903/77 and 125/91. Applications that do not meet the required qualifications will not be considered.
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