In the competitive landscape of Europe’s automotive market, the Sales Training Department of BYD Europe is committed to excellence by crafting tailored, forward‑thinking training initiatives. These initiatives seamlessly meld BYD’s innovative spirit with Europe’s diverse automotive culture. Our mission is to empower our NSCs, dealership partners, key accounts, and our dedicated internal teams with the vision of BYD Group and its brands, providing product and technology knowledge that aligns with our customer experience strategies.
Your RoleAs the Regional Sales Excellence Lead – Italy, you will play a critical role in ensuring that our Italy customer‑facing teams are fully skilled and equipped to deliver consistently outstanding and meaningful customer experiences.
Our main goal: Empower European sales teams at all levels with a focus on customer service and sales objectives, embedded within the GTM project team, deeply involved in all aspects of frontline sales, and promoting sales activities, sales empowerment, and other projects.
You will localise, optimise and deliver sales training materials and content that will ensure that our digital, retail and dealer‑based sales teams have the necessary knowledge, skills, attitudes and behaviours they need to deliver excellence at every stage of our customer journey for passenger cars: from initial lead enquiry through to vehicle delivery and customer loyalty retention.
You will be expected to develop and execute high‑quality and impactful sales training for each of our New Energy Vehicle (NEV) model available in Europe. The training will be delivered in‑person or virtually online, requiring a comprehensive understanding of how to effectively develop teams and individuals to deliver an exceptional customer experience.
In addition to the above, you will also assume the role of Regional Training Partner for Italy, coordinating closely with the sales, network development and relevant teams in the NSC.
You will be a member of the European Sales Training Department and report directly to the European Sales Excellence Manager.
Your Tasks

Adapt the EU Sales Excellence Master Plan (SEMP) and Certification Program to meet the specific needs of the Italy market.
Deliver impactful, effective, and efficient sales and product training sessions and content, balancing digital, virtual and physical learning methods.
Manage the database of market dealer staff in Learning Platforms and Tools in close collaboration with the Training Coordination Team.
Contribute to the development of the SEMP, including BYD Group introduction, brand insights, product knowledge, onboarding, sales and delivery skills, customer experience, and training validation/certification.
Work with internal and external stakeholders and subject‑matter experts to determine training needs and quickly identify, build and implement training solutions based on SEMP.
Track and record all training interventions conducted in the market and provide monthly training reports in a timely manner as required for centralised Europe‑wide reporting.
Search for, control and advise on possible external agencies for collaboration in development, execution or consultancy.
Provide ad‑hoc performance coaching for teams and individual team members as necessary.

Key Objectives

Implementation and adaptation of Sales Excellence Master Plan (SEMP).
Validation and certification of local trainers.
Training completion tracking.
Sales staff certification management.
Customer satisfaction rates / NPS.

You have

Bachelor’s degree in automotive, marketing or equivalent experience.
3 years’ experience in a customer‑focused training/coaching team or organisation.
Customer‑centric mindset connected with our mission and a more sustainable future.
Excellent Italian and English language skills (knowledge of other European languages and/or Chinese would be a plus).
Excellent coaching, training, communication and interpersonal skills, with a proven track record of positive influence in teams.
In‑depth knowledge and passion about the history, brands, products and technologies of the European automotive industry.
Familiarity with digital tools such as the Microsoft Office suite, Adobe creative tools and the ability to create/optimise digital/F2F content to support SEMP.
Ability to work in a rapidly developing, dynamic environment and partner effectively with cross‑border/cultural teams.
Ability to travel up to 50% of the time, mainly in the retail network of Italy and with regular visits to BYD European HQ.

We offer

Performance and experience‑based competitive remuneration.
Health Insurance (Metasalute) and Meal Vouchers.
Department & company‑wide team‑building events.
An exciting opportunity to be part of Europe’s transition to zero‑emissions transportation and de‑carbonisation of the economy.

About BYD Group
Established in February 1995, BYD Group is a leading multi‑sector high‑tech company focused on the innovation and development in automobile, rail transit, renewable energy and electronics. Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero‑emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the Official Partner of UEFA EURO 2024, providing green mobility services for the championship.BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, paving a road of green innovation and development.Our Purpose is to build a zero‑emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team