About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
The Product Specialist plays a key role in shaping and managing the product offering for the market.
This includes selecting suitable products and defining the standard portfolio to align with customer needs and the company’s value proposition. Through sales analysis, they identify actions to support commercial goals and contribute to sales planning and product launches.
They also monitor market trends and competition to build strong business cases for new or improved products. Additionally, the Product Specialist promotes products through training, demonstrations, and events, while supporting the sales team with expert guidance and consistent messaging.
Key Responsibilities

Conduct in-depth analysis of market segments, with a particular focus on High HP segment.
Define optimal product configurations and equipment packages tailored to market realities and customer needs.
Manage product stock orders, ensuring alignment with market demand and inventory planning.
Create, or adapt, Marketing Bulletins for the ranges of responsibility. Ensure the material is timely distributed to the network.
Deliver commercial product training to dealer’s salesmen during central and local sessions, according to the ranges in scope.
Organize and participate in customer meetings to present product features and gather user feedback. Promote and organize customer participation to product clinics.
Support dealers with technical and commercial information to enhance sales effectiveness.
Act as a liaison between the market and product development teams to ensure customer needs are reflected in current development and future product designs.
Support central training colleagues in the adaptation of commercial training material to the local needs and language.
Support the local homologation process for vehicles, when needed, working closely to the Engineering and participating the testing phase during the process.
Help the local Communication Manager in the Press and Media activity, like PR correction and integration, contact with journalists to answer product questions, organize and support magazines field tests with specific models, press articles correction and comments, if required.
To support the local Market and, eventually, central team in the organization and setup of trade shows and exhibitions. Mainly national but also main regional events directly participated by specific dealers.
Provide skill and expertise to field product demonstrations, either during public events or local activities organized by dealers. Support the in-field activities.

Experience Required

Experience in similar roles
Knowledge of sell and negotiation techniques
Results-oriented with a strong willingness to improve the presence on the market
Build Customer relationship and Deliver Customer Satisfaction
Logical approach to Problem Solving
Coaching aptitude and teamwork
Leadership and self-confidence
English language
Agricultural background & passion for Agricultural Mechanization (preferred)

Preferred Qualifications

Commercial / Agronomic / Marketing background.
A minimum of 3 years of experience in Ag mechanization
Proactivity and attitude to teamwork.
Excellent interpersonal, communication and presentation skills.
Strong analytical and problem-solving abilities.
Proficiency in relevant demand planning software and tools.
Availability to travel. Mainly domestic but also internationally.

What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off

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