Join to apply for the Product Marketing Senior Specialist - Italy role at Brightstar Lottery.
Location: Roma, IT, 00154
Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. We have a longstanding commitment to Responsible Gaming (RG) that is engrained within our core business and the products we offer to customers and players worldwide. Brightstar has a well‑established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.
Role Summary
The iLotteries team at Brightstar is seeking a Digital Product Marketing Senior Specialist to support activities related to the Scratch & Win and Online Lotto products. The candidate will assist the international team in product analysis, development and launch, contributing to business growth and gaining expertise in the online gaming sector.
Responsibilities

Support market trend analysis and assessment of key international competitors.
Collaborate on scouting and evaluation of new game suppliers.
Assist in design, development and approval stages of Scratch & Win Online games, working in sync with internal teams (IT, Legal, Demand, Responsible Gaming).
Participate in the selection of games to introduce to the Italian market, based on data and analysis.
Support game testing to verify UX, usability and functionality.
Contribute to the drafting of marketing materials and product sheets for ADM.
Collaborate on product roadmap development and definition of evolution projects.
Monitor post‑launch performance of games and support report and presentation preparation.

Requirements

Interest in digital marketing and digital product management.
Good analytical skills and problem‑solving ability.
Team orientation and result focus.
Basic proficiency with the Office suite (Excel, Word, PowerPoint).
Excellent command of English, written and spoken.
Preferred knowledge of tools such as Jira and some experience, even brief, in digital or international contexts.

Professional Experience
1–2 years in digital marketing, product management or related fields. Relevant internships or training will be considered positively.
Education
Degree in Marketing, Digital Marketing, Communication or related disciplines. Equivalent experience will also be considered.
Equal Opportunity Employer
Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

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