Product Marketing and Inventory Intelligence Manager - Onitsuka Tiger
We are seeking a highly analytical and detail-oriented Market Development Inventory Analyst / VMD to join our team. The successful candidate will be responsible for gathering, analyzing, and interpreting market data to support strategic decision-making and drive business growth.
Reports to: Sales Director / Administrative Director / General Manager and CBO.

Conduct comprehensive market research and analysis to identify trends, opportunities, and threats.
Travel and monitor the demands of online / offline stores in EMEA, responsible for VMD (including sales promotion related tools) that align with Global HQ direction.
Analyze the competitive landscape and provide insights on competitors’ strategies and performance.
Collaborate with cross-functional teams to support product development, marketing, and sales initiatives to avoid missing sales opportunities due to lack of inventories.
Prepare detailed reports and presentations for senior management.
Monitor industry developments and provide regular updates to stakeholders.
Utilize advanced analytical tools and techniques to interpret complex data sets.
Support the development of strategic plans and business cases.
Develop the merchandise planning process for offline / online commerce.
Establish assortment guidelines by product and store.
Improve demand forecasting and order accuracy, and develop relevant systems.
Perform other work as necessary when asked.

Internal: Product Marketing, Consumer Insight, Merchandise Team, Marketing and Sales, Store Managers.

At least 10 years of experience in product management or merchandising in the FMCG industry.
Experience with VMD in the premium lifestyle industry.
Good understanding of the premium lifestyle industry.
Sense of trends and developments in the premium / luxury lifestyle industry.
Proficient in spoken and written English.
Strong presentation skills.
Strong analytical skills to analyze sales data and draw conclusions.
Proficient in PowerPoint.
Willing to travel.
Good intercultural awareness, team player, and effective communicator.
Strong skills in MS Office / MS Excel.
People management and coaching abilities.
Teamwork, creativity, flexibility, proactivity, accuracy, analytical thinking, structured approach, good written and verbal communication, stress resilience.

Onitsuka Tiger was founded in 1949 as a sports shoe brand. It evolved over the years, incorporating innovative ideas and technologies. In 2002, it was reborn as a fashion brand, transitioning from performance shoes to fashion items, with a focus on traditional detailing and a fashion mindset. Currently, Onitsuka Tiger is evolving into a "premium fashion brand," emphasizing brand worldview, quality, and service—creating unique, high-quality products.
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