INNOCEAN is a global marketing and communications agency and is part of the Hyundai Group conglomerate that offers creative marketing solutions to various multinational brands both in Korea and abroad.
We are seeking a visionary and strategic
PREMIUM BRAND EXPERIENCE MANAGER
to join our Fantastic Italy team, in Milan.
He / she will be responsible for developing and executing PR strategy and exclusive luxury events to enhance a brand's reputation and visibility,
The goal is to attract and engage VIP clients and media, securing positive press coverage and fostering strong stakeholder relations, particularly within the luxury sector.
Key Responsibilities

Develop, implement innovative PR, and event strategies that align with the brand's objectives and maintain a consistent brand image.
Cultivate and nurture strong, strategic relationships with journalists, influencers, key opinion leaders, and VIP clients to secure media coverage and exclusive event invitations.
Create compelling narratives, press releases, media kits, and other PR materials that embody the brand's voice and values.
Plan, budget, and execute high-profile events such as product launches, fashion shows, gala dinners, and private client experiences.
Work closely with internal marketing, product, and social media teams to ensure cohesive messaging and integrated campaigns.
Monitor media coverage, analyze campaign performance, and provide reports with actionable insights to senior leadership.
Develop proactive strategies and manage crisis communications to mitigate potential risks and protect the brand's reputation.
Identify and negotiate opportunities for strategic partnerships and joint marketing initiatives with other entities.

Key Skills and Qualifications

Strong verbal and written communication skills are essential for crafting compelling narratives and building relationships.
The ability to develop long-term strategies and adapt to changing circumstances is crucial.
Meticulous organizational abilities to manage budgets, multiple vendors, logistics, and event timelines are vital.
A deep understanding of the luxury sector and the brand's specific market is necessary for effective communication and event planning.
Strong interpersonal skills are required to build and maintain relationships with internal and external stakeholders.
The ability to think creatively and act on opportunities to enhance brand visibility and engagement.
At least 5 years of experience in similar roles.
Excellent knowledge of English.

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