Role DescriptionWe are looking for a proactive and detail-oriented Personal PR & Branding Executive to support and elevate the personal brand of a high-profile individual. This role is responsible for executing day-to-day communications, managing media presence, and ensuring brand alignment across public appearances, digital platforms, and strategic opportunities. The ideal candidate is a polished communicator with strong instincts in media, social content, and brand development, capable of operating in high-pressure, high-visibility environments with discretion and precision.Key ResponsibilitiesBrand Development & ConsistencySupport the execution of the personal brand strategy based on defined positioning and narrative.Ensure consistent voice, tone, and visuals across all touchpoints (social, interviews, events).Monitor trends and opportunities for alignment or positioning shifts.PR & Media OutreachAssist with crafting press kits, bios, pitch decks, and media briefs.Research and pitch relevant speaking engagements, interviews, features, and podcast opportunities.Track coverage and maintain relationships with media contacts.Social Media ManagementCurate, schedule, and publish content across key personal channels (LinkedIn, Instagram, X, etc.).Work with creative teams (designers, video editors) to develop engaging and on-brand content.Monitor analytics and engagement metrics; recommend data-driven improvements.Content DevelopmentAssist in writing social copy, talking points, blog posts, and opinion pieces.Support ghostwriting efforts for thought leadership or editorial contributions.Maintain a content calendar and ensure timely, strategic posting.Events & AppearancesCoordinate logistics and preparation for public appearances, panels, red carpet events, or keynotes.Ensure consistent personal brand presentation (dress, messaging, presence).Work with agents, stylists, and management where applicable.Reputation & Image ManagementMonitor public sentiment and flag potential reputational risks.Assist with crisis communications planning and execution if needed.Help manage online presence, including Wikipedia pages and public listings.Must-Have SkillsBachelor\'s degree in communications, PR, Marketing, Journalism, or related field.5+ years of experience in PR, personal branding, or executive communications (C-suite level preferred).Excellent writing, editing, and storytelling skills.Strong knowledge of social media platforms and digital branding strategies.Experience working with media, influencers, and publicists.High degree of professionalism, discretion, and confidentiality.Creative, resourceful, and detail-oriented with strong project management skills.Fluent in English and Russian (Multi languages are a plus)
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