Overview
ABB East London, Eastern Cape, South Africa. We are seeking an experienced Marketing Specialist to join the Sustainable Energy Agile Unit. The ideal candidate will have extensive experience in marketing strategy development and execution, with a strong ability to align marketing initiatives with business goals. This role focuses on defining comprehensive marketing strategies and tactics tailored to different segments and products within the Agile Unit, enhancing customer experience, and promoting our solutions to clients. Working model: hybrid. Preferred location: within European time zone.
Responsibilities

Develop and implement strategic marketing initiatives that align with the business goals of the Agile Unit, focusing on market positioning and competitive advantage.
Lead the creation and execution of marketing plans that drive awareness, adoption, and demand for sustainable energy solutions, ensuring optimal budget allocation.
Conduct market analysis to identify trends, customer needs, and opportunities for growth, translating insights into actionable marketing strategies.
Use performance data to evaluate the effectiveness of marketing campaigns and optimize strategies based on campaign analytics and customer feedback.
Foster relationships with internal stakeholders, customers, and industry partners to gather insights and continuously improve marketing approaches.
Enhance customer experience by actively engaging with clients, understanding their needs, and promoting Agile Unit solutions that address their challenges.
Collaborate with cross-functional teams, including Market Development, Communications and Product management, to ensure cohesive execution of marketing strategies.

Qualifications

5+ years of experience in marketing, preferably in industrial B2B environments.
Knowledge of the electrification industry and the industrial sector is mandatory.
Proven track record of developing successful marketing strategies and campaigns.
Strong analytical skills and ability to leverage data for decision-making.
Excellent interpersonal skills, with the ability to work collaboratively across teams.
Exceptional leadership and communication skills.

What’s in it for you?
We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward.
About ABB
ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.
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