Your Tasks
You will support the team in:

Conducting market analysis of the relevant categories (Deodorants, Bath & Shower, and NIVEA MEN) and identifying distinct consumer groups and potential buyers
Defining consumer profiles and recommending tailored product offerings and positioning for selected target segments
Supporting the local adaptation of product artworks
Identifying and articulating the distinctive benefits of the product portfolio
Executing marketing strategies across product offering, positioning, communication, and promotional activities, in cooperation with other departments

Your Profile

University student in Marketing, Economics, or related fields
Fluent in English (spoken and written)
Good analytical skills and strong command of Excel
Open-minded, proactive, and curious
Strong team player with good communication and problem-solving skills
Flexible, well-organized, and comfortable working in a dynamic environment
Availability for office in Milan (min. 3 days a week in office + 2 days home office)

We kindly ask you to attach your CV in English.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
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