OverviewRandstad Professional's Sales & Marketing division, specializing in the search and selection of Middle and Senior Management, for a major company in the Hospitality industry is seeking a :Marketing ManagerResponsibilitiesReporting directly to the Director of Sales & Marketing, the selected candidate will be responsible for developing, implementing, and overseeing marketing and branding strategies. The role will focus on collaborating with the Director of Sales & Marketing to define and execute the hotel’s market positioning and ensure alignment with business goals and brand values.Develop and manage the annual marketing plan and budget, ensuring consistency with corporate brand guidelines.Design and execute marketing campaigns and promotions aimed at increasing brand awareness, market share, and customer engagement.Supervise the creation of marketing materials, editorial and creative content, ensuring consistency in tone of voice and brand identity.Manage the property’s digital presence and social media strategy, coordinating content calendars and engagement activities in collaboration with the approved PR agency.Build and maintain strong relationships with media, influencers, and strategic partners in the luxury, fashion, and lifestyle sectors to enhance brand visibility.Identify and develop exclusive partnerships and collaborations with like-minded brands and cultural institutions to strengthen the hotel’s positioning.Monitor, analyze, and report on marketing, PR, and social media performance, providing insights and ROI evaluation.Collaborate with internal departments (Sales, F&B, Events, Guest Relations, HR, and Operations) to ensure integrated and consistent communication across all touchpoints.QualificationsMinimum of 5 years’ experience in marketing roles within luxury hotels (5-star) or high-end lifestyle brands.Strong expertise in brand management, digital marketing, and integrated communication strategies.Creative mindset with a strategic and results-oriented approach.Excellent interpersonal, communication, and negotiation skills.Fluency in English; knowledge of a second European language will be considered a plus.Strong organizational skills, attention to detail, and sensitivity to luxury and lifestyle trends.Additional InformationWork Location: RomeJob Classification: Fixed-term contract
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