Key Responsibilities :Define and implement the marketing strategy for each brand, in line with the overall business direction;Lead and manage the marketing team, ensuring full alignment with brand strategy and business objectives;Develop annual marketing plans, including budgets, targets, and key initiatives for each brand;Manage the marketing budget in coordination with the Head of Sales & Marketing;Oversee and coordinate external agencies (PR, advertising, events, communications) and ensure effective go-to-market execution;Propose brand partnerships and activations to increase visibility and strengthen brand positioning;Supervise the execution of the digital editorial plan to ensure consistency with the brand’s positioning and tone of voice;Coordinate photo shoots and the development of communication materials (advertising, catalogues, lookbooks, digital content);Organize and manage the company’s participation in trade shows and industry events;Work closely with the Sales and Trade Marketing team to drive sell-out performance and support key clients;Lead the integrated digital strategy (online advertising and campaigns) to support e-commerce growth.Profile Requirements :3–5 years of experience in a similar role within the fashion and / or footwear industry;Strong knowledge of the fashion segment, with a strategic mindset and hands-on approach;Fluency in English, both written and spoken;Willingness to travel as required;Reports directly to : Head of Sales & Marketing
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