Hi, We are Packly, founded in 2014 by two award-winning packaging industry innovators, Giuseppe & Roberto Prioriello. We are revolutionizing the packaging industry with a state-of-the-art packaging creation experience. We enable packaging creators and designers to seamlessly upload their creations, prototype in 3D, share with stakeholders, and print highly customized packaging within 48 hours, whether for 1 or 100,000 units. At our core, we are committed to sustainability, embracing the circular economy and reducing waste through environmentally responsible processes and 100% recyclable products. Our design and printing setup eliminate the need for oversized, standard, and unattractive cardboard packaging. We are recognized as a market leader in Web-to-Pack, allowing users to create an ultimate unboxing experience while protecting contents effectively. Thousands of satisfied customers have enjoyed the Packly experience, and we are expanding our team to serve our global community better. We seek talented individuals who share our passion for packaging and technology and are eager to contribute to our ambitious plans. Join us as we continue to transform the packaging industry with innovative solutions!Marketing Manager - Associate Job DescriptionAt Packly, marketing involves understanding people and building awareness of how our products and services meet their needs.Objectives of this roleCollect and analyze data, measure progress against goals, and extract key insights.Conduct market research to identify customer segments and preferences.Lead the execution of marketing programs from start to finish, leveraging internal support and fostering collaboration.Collaborate with internal and external stakeholders, such as sales teams and agencies.Work with the local team to perform daily duties.ResponsibilitiesSupport the Marketing Manager in defining strategies and implementing multichannel advertising campaigns across relevant platforms.Evaluate digital marketing campaign performances against metrics and KPIs.Partner with sales and customer care teams to gather insights, shape outreach strategies, increase conversions, and generate qualified leads.Manage cross-functional collaborations, aligning marketing efforts with overall business goals.Support the Marketing Manager in leading and inspiring the marketing team.Required skills and qualificationsMaster’s degree in marketing, business, or related field.Minimum of 3 years experience in digital marketing.Proven success in developing and executing digital marketing strategies and campaigns.Experience with advertising platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads).Proficiency with digital analytics tools (GA4, Google Tag Manager, Hotjar, etc.).Experience with marketing automation and CRM tools (Mailchimp, ActiveCampaign, Klaviyo, Brevo, Mailjet, etc.).Strong project management and multitasking skills.Data-driven decision-making mindset.Creativity and excellent communication skills.Fluency in Italian and English.Preferred skills and qualificationsExperience leading a team.Digital marketing certifications.Passion for growth hacking approaches.Experience in offline marketing.Knowledge of graphic design tools (Photoshop, Illustrator, InDesign, Premiere Pro, Canva, etc.).Nice to haveEstablished contacts in media.Experience in offline marketing.
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