ResponsabilitesThe individual will have a primary mandate to coordinate all the communications activity related to branding, content creation (relevancy and accuracy) of In Motion BU messaging to be distributed across the BU’s owned media channels (social, website, direct marketing).The individual will have an additional mandate working in coordination with HR to support the BU in Employer Branding efforts to stimulate interest from candidates to aspire to join the IM BU.The role sits within the Marketing & Communications Department reporting to the Global Marketing & Communications Director with a dotted line reporting to the IM Business Unit General Manager.MissionClarify and sharpen the IM proposition to improve visibility of the business unit across all IM specific digital and physical touchpoints and ensure relevant and accurate messaging is developed (visually, editorially) into engaging content (photo, video, editorial, CGI) to sustain narratives on IM channels/properties, and is supplied in a timely manner to Global Marketing & Communications team for diffusion across Poltrona Frau brand channels/properties (owned, earned and on rare occasions paid media). Ultimately the function serves to support the IM BU in engaging existing customers, attracting new customers across relevant industry verticals and attracting potential employees while guaranteeing a steady supply of content to ensure content is effectively integrated in the Global Marketing & Communications activities across international marketsKey activities:Development of a new Business Unit manifesto, and project management of annual sustainability reportingObtaining authorization from OEM clients/supplier clients to receive and utilize editorial and visual content to be integrated and distributed on both IIM and Brand owned/earned media channels for promotional purposes ensuring timely and coordinated communicationsProject management of content creation (video, editorial, photo) to ensure there is a steady supply of accurate, relevant and updated material to promote IM BU on owned media channelsWork in tight collaboration with Haworth Lifestyle and Marketing & Communications team for the development and launch of a dedicated IM websiteEstablishing relationships with customers and external agencies/vendorsCoordinating activities with Group IT/Digital and Brand Marketing & Communications Digital Marketing/Web Properties teams to help oversee successful implementation of dedicated IM websiteManage IM calendar of initiatives and IM marketing budgetManage IM presence at key events/trade showsOversight and management of IM social media channels (eg. LinkedIn), in coordination with Brand Social Media guidelines and HR requisitesLiasing with the technical, operations and sales functions of the IM BULiasing with key brand functions (HR key brand and group functions including HR, Legal, IT, PR and Digital)Qualifications:Bachelor’s degreeMinimum 8+ years or relevant experience in marketing/communications for industrial companies (B2B or B2C): experience in digital communications in a start-up environmentFluent both in Italian and EnglishProficiency in MS Office Suite (Excel, PowerPoint, Word)Excellent organizational and project management skillsAbility to manage multiple projects simultaneously and meet deadlinesCompetencies and skills:Proven ability to coordinate efforts to develop visual/photo/video content for primarily digital distributionThe ability to understand engineering, operations and design concepts/processes that can be translated into a selling proposition that is expressed through editorial, video (long, short format), computer generated imagery and photography to be distributed on owned and earned media channelsAbility to work independently and as a team member liasing with multiple functions and departmentsExcellent verbal and written communication skillsCritical thinking skillsDetail-oriented with strong analytical skillsExceptional organizational and time management skillsPassion for industrial, durable aspirational products a plus (Aviation, Luxury Automotive, Yachting)Workplace: Tolentino (MC). Travelling: up to 20% of time, based on business needs
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