OverviewThe Marketing Communication Specialist collaborates with the Group Strategic Marketing Director to define communication strategy, budget, timelines and operatively supports the definition of Company communication plan (vs internal and external stockholders) accordingly; he / she assists on developing marketing tools and is actively part of the Company Communication strategy under the supervision of the Group Strategic Marketing Director.ResponsibilitiesCollaborates to the definition of communication strategy, budget, timelines and operatively supports the definition of communication plan accordingly, under the supervision of the Group Strategic Marketing DirectorIdentifies topics, creates, implements and manages contents (CMS, meta tag, …) such as articles, videos, press, newslettersManages digital channels (website, Linkedin, Youtube) according to the Company / Group guidelinesSets advertising campaigns on Linkedin and Google AdsUses marketing automation toolsMarcom KPI monitoring and analysis for decision making processAnalysis SEOSupports the creation and developing of Company institutional communication tools and materialsBased on internal customer needs, develop marketing tools and initiativesCollaborates with external creative agencyConducts market researches and competition monitoringSupports projects and activities related to internal communication in collaboration with HR department
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