Join to apply for the Marketing Business Insight Specialist role at Burger King Restaurants Italia
About The Company
Join QSRP: where the good growth happens. Burger King is part of QSRP (Quick Service Restaurant Platform), a company dedicated to delivering mouthwatering food experiences to our 100 million customers annually through our 1,200+ restaurants and 7,000 employees throughout 9 key countries. Our product offering proudly represents a culturally diverse selection of burgers through our US-style Burger King, Belgian-rooted Quick, French style O'Tacos, the vibrant burger brand G La Dalle, Dunkin – the world leader in coffee and donuts, Chopstix – one of the most recognised Asian QSR brands in the UK.
Date: 14 Nov 2025Location: Assago, IT, F520057Company: Burger King Restaurants Italy
About The Position
Are you passionate for Data and for Strategy? This is your role! We are hiring a Marketing business insight who will help the company to understand market, customers, and competitors and use those insights to guide marketing strategy, product development, and business decisions. It is all about turning data into strategy.
Key Responsibilities

Consumer Insights/Data analysis:

Collects and analyses data from multiple sources to uncover the drivers behind consumer behaviours
Segment and deep dive sales analysis to identify the causes of particular sales trends identifying why customers behave the way they do.
Segment Sales Data and audiences based on needs, motivations, and demographics.
Translate insights into actionable recommendations for marketing, product, and sales teams.


Performance Measurement: Monitors and evaluates the effectiveness (and ROI) of promotion, pricing and marketing campaigns, using data-driven insights to optimize ongoing initiatives.
Reporting & Storytelling:

Build dashboards and reports to track KPIs.
Present findings clearly to leadership – turning complex data into simple, compelling stories.
Use visualization tools (e.g. Power BI) to make insights accessible.


Marketing Strategy Development: Supports the definition of marketing strategies by leveraging insights to design more effective and personalized approaches.
Business case creation about Promotion, New products launches and marketing activities in general
Design Pricing strategies based on inflation, COGs and margin evolution and competitors movements.
Analyze market trends, customer behaviors, and competitor movements with a particular focus on pricing and promotion.
Strategic Collaboration: Works closely with cross-functional teams – such as Product Development, Supply Chain, Brand and Digital Marketing, Finance – to ensure that customer insights guide business decisions.

What do you bring

2-3 years experience as a Marketing business insight specialist
Bachelor’s degree in statistics, business, or related field is preferred
Good command of Power BI is preferred
Strong Analytical skills
Obsession for Consumer’s behaviours
Obsession for Sales
Excellent command of the English language along with written and verbal skills
Excellent in Italian language along with written and verbal skills
Creativity and an ability to produce innovative and original ideas
Written and verbal communication skills
Time and project management skills
Team working skills

As an individual you are

Detail-Oriented – delivering precise, high-quality outputs.
Customer & Business Focused – providing actionable insights for Marketing and the broader business.
Analytical & Strategic – translating complex data into trends, opportunities, and strategic recommendations.
Effective Communicator – presenting insights clearly to stakeholders at all levels.
Proactive & Curious – anticipating needs and proposing new analyses.
Data-Savvy – collaborate to improve data models, ensuring timely, accurate information, and exploring or suggesting innovative tools and processes to enhance data management.

Why join us on your journey?

Contribute to our mission of becoming the market leader in QSR sector
Plenty of career growth opportunities across all our international head quarters
Become part of a company where learning and development is in the heart of the culture
Loads of fun initiatives with your colleagues, many of them focused on giving back to the community
We believe in a flexible and hybrid work model, but we also offer a modern and cool office environment for you to thrive in
Environmental sustainability is in the center of the way we operate
We care about diversity, equity and inclusion and make everyone feel equally welcomed

You Also Get These Benefits

Meal vouchers
Access to company discounts and benefits
Yearly bonus based on your performance

All applicants will receive consideration for the job with no regards to race, color, religion, gender, sex (pregnancy included) and sexual identity and orientation, age, nationality, citizenship, physical or mental disability, military status, family or marital status, medical condition, or any other basis protected by national or local laws and regulations.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Restaurants
Referrals increase your chances of interviewing at Burger King Restaurants Italia by 2x
Get notified about new Marketing Specialist jobs in Greater Milan Metropolitan Area.
#J-18808-Ljbffr