Overview
Marketing Activation Brand Manager - Wholesome Snacks in Vimercate, Milan. You’ll be leading the business planning, strategy development, activation and innovation launches of the Wholesome Snack portfolio in Italy. You will deliver fully integrated commercial plans for the brands, in line with category strategy and the country’s needs.
What You’ll Be Doing

Annual Planning Development - Lead situational analysis, strategy development, and growth plans. Align growth targets with country teams for innovation and brand activation building blocks.
New Product Launches - Identify opportunities within the toolbox, make portfolio choices, and lead business cases to drive growth and margin. Set KPIs and track market results.
Local Amplifications and Digital Brand Activations - Lead local amplifications and digital brand activations.
Business Performance - Collect, analyze, and report data; provide feedback on effectiveness. Track business and market performance, make timely recommendations on course corrections and gap-closing initiatives.
Leadership & Partnerships - Build a strong activation team and drive the vision through the organization. Partner with central Marketing Brand Management, RGM teams, and external agencies on campaigns, innovation, and activation plans.

We’re Looking for Someone With

Degree in Marketing/Management or similar
Previous experience in marketing, demonstrating strategic thinking and solid commercial experience
A disciplined approach to setting goals, predicting outcomes, tracking performance, and drawing on learnings for the future
High drive for results and ownership
Ability to communicate & influence clearly in both local languages (Italian) and English

What’s Next
After you apply, your application will be reviewed by a real recruiter, so it may take a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer. For assistance throughout the application or hiring process, email European.Recruitment@kellanova.com.
Benefits and About Us
If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you support through life events. Visit our benefits page for more information.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, veteran status, or any other characteristic protected by law. For more information regarding Equity, Diversity & Inclusion, please visit our website.
#J-18808-Ljbffr