OverviewThe Lifecycle Marketing CRM Manager is a key position for managing existing customer communications based on their relationship / status, primarily in the email, mobile and in-platform channels. The ideal candidate will bring strategic, organizational, and technical skills to the role, as well as a passion for delivering best-in-class onboarding, upsell, cross-sell or retention communications to the customer database. Build personalized campaigns, leveraging data and user research to improve the user experience. This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights.
ResponsibilitiesDevelop and execute lifecycle marketing strategies that increase customer engagement, customer satisfaction, and retention.Create and manage customer segmentation and targeting strategies to optimize the customer journey, ensuring that each segment receives tailored and relevant communication and offerings.Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.Develop and execute SMS and in-platform notification campaigns to engage customers on the Bookmap platform.Build and maintain a deep understanding of customer behavior, preferences, and needs to better align the marketing strategy.Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.Create and continuously optimize email marketing programs that leverage customer behavior data to drive revenue growth or prevent churnMap Bookmap’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, expansion, and retentionBuild strategic roadmaps to achieve company goals, providing recommendations for optimizations as well as deploying new strategies for their email marketing program.Manage lifecycle campaigns from concept to production to analysis, including creative development, email development and QA, and deployment as well as reporting.Identify and pursue upsell and cross-sell opportunities.Create targeted marketing campaigns aimed at increasing customer lifetime value.Build strong relationships with key customer stakeholders to drive advocacy and referrals.Define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals, and effectivenessAnalyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
Qualifications3 years managing email and in-app / push strategies and execution including
Lifecycle marketing creative / messaging strategyAudience segmentationAutomated flows (welcome series, cart abandon, post-purchase reminders, etc.)PersonalizationData analytics and reportingStrong understanding of customer behavior and segmentationExcellent communication and collaboration skillsStrong analytical skills and ability to use data to inform decisionsExperience with A / B testing and experimentationExperience driving up-sell and cross-sell programs from conception through implementationIdeal experience in a brand direct-to-consumer or subscription businessExcellent written and verbal communication skills with strong attention to detailProven track record of driving customer engagement, retention, and growth through effective marketing initiatives
What we offer100% remote workPaid annual & sick leaveCompensation of new equipment and softwareSponsorship of trainingA great international team and friendly environment
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