Description
We are currently seeking a PR & Influencer Marketing Manager Maui Jim who will report to Senior PR Manager as part of our dynamic PR team in Milan.
Responsibilities

Manage and coordinate PR activities for the Maui Jim brand
Define and implement influencer marketing strategies in line with brand positioning, selecting profiles consistent with the brand’s values and monitoring the impact of collaborations in terms of awareness and engagement
Manage the relationship with talent agencies, managers and KOLs and ensure the development of the brand's Friend of the House community
Coordinate and supervise the activities of the influencer marketing agency, with particular focus on planning, analyzing results and optimizing them
Develop PR strategies consistent with the brand's values and positioning, identifying ad-hoc activities for different markets (e.g. social campaigns, dedicated events, collaborations with outdoor communities, etc.), promoting innovative ideas aligned with emerging trends
Strengthen the presence and relevance of the brand in the main media channels - both print and digital - with a focus on lifestyle, sport, wellness, travel and tourism
Ensure that the product image is always represented in a manner consistent with the authentic, premium and performance DNA of the brand
Working closely with the Marketing, Communications, Social, Content, Retail Design and E-commerce teams to ensure strategic alignment between all activities and integrated brand communication
Work with PR agencies to support the brand
Collaborate with the team for the development of all brand PR assets (press releases, pack shots, cookbooks)
Collaborate in the organization of Press Days
Constantly share PR plans and results encouraging a continuous exchange of best practices
Define and monitor the PR budget for the Brand, ensuring a strategic use of resources

Who you are

Degree in Marketing or Communication
At least 5 years of PR and influencer marketing experience, with proven results in community creation
An English and Italian fluent speaker, additional language is a plus
With advanced expertise in Excel and Power Point, FGPS, DMR
Mandatory Proficiency in talents / KOLs managagement
Extremely organized and details oriented with strong focus on results and respect of deadlines
A strong team player, able to coordinate different stakeholder and build strong relationship
Entrepreneurship autonomy and problem solving skills

Why work with us
This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Job Type
Regular
Start Date
2025-09-01
Schedule
Full time
Organization
KERING EYEWEAR S.P.A.
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