Join to apply for the Junior Global Marketing Analyst role at RINA
Overview
RINA is currently recruiting for a Junior Global Marketing Analyst to join its office in Genoa (Italy) within the Global Marketing & Pricing Division.
MissionAs a Junior Marketing Analyst, you will play a key role in driving market insights and customer understanding. You will contribute to market assessments, customer analytics, and targeted mass mailing initiatives, working closely with Business Units and the Global Strategy & Innovation team. Your work will help shape data-driven strategies and support the growth of our business.
Key Accountabilities

Market Analysis and Trend Monitoring: Supports the analysis of RINA Business Units\' underlying and addressable markets, conducting in-depth assessments by client segments and driven by the relevant market value chains, building up long term market scenarios at world and regional levels.
Utilizes data-driven insights to identify opportunities, challenges, and areas for strategic growth within the target markets.


Customer Behaviors and Competitive Environment: monitors and analyzes customer behaviors and conducts regular benchmarking exercises to evaluate competitors\' strategies, strengths, and weaknesses and provides actionable insights to identify commercial initiatives and to enhance the organization\'s competitive positioning.
Stays informed about emerging business models in the industry and new technologies in place.
Supports in the communication and dissemination of the performed analysis (via email, internal website, podcasts, etc.).


Order Intake Monitoring and Customer Segmentation: Monitors order intake and maintains customer segmentation based on market sector, business size and other relevant criteria.
Performs analysis to identify trends and insights in sales data to inform sales forecasts and decision-making.


Customer Satisfaction (Internal and External): Supports and implements the mechanisms to measure customer satisfaction both internally and externally and collects feedback through surveys and other channels.
Analyzes feedback data to identify trends, areas for improvement, and opportunities to enhance customer experience.


Direct Marketing: Coordinate mass mailing campaigns, including campaign planning and execution, ensuring compliance with regulatory requirements and adherence to branding guidelines. Monitors campaign performance metrics and provides regular reports and insights for optimization.


Cross-Functional Collaboration: For all the above, work closely with cross-functional teams, including sales, business development, and product teams.

Education
Master’s Degree in Marketing or Economics
Qualifications

1-3 years of experience in marketing intelligence, market research or related roles
Ability to analyze market trends and provide strategic recommendations
Previous experience in a global company or consulting firm is a plus
Strong analytical skills and ability to interpret market data
Experience with Microsoft Office (Excel, PowerPoint, Word)
Fluent in Italian and English

Competencies

ADDRESS THE WAY - Have a big picture of different situations and reinterpret it in a perspective way
BUILD NETWORK - Forge trust relationships, across departments, and outside the organization
CLIENT INTIMACY - Embrace internal and external client needs, expectations, and requirements to ensure maximum satisfaction
EARN TRUST - Take everyone\'s opinion into account and remain open to diversity
MAKE EFFECTIVE DECISIONS - Structure activities according to priorities, actions, resources and constraints
MANAGE EMOTIONS - Recognise one\'s and other\'s emotions and express and regulate one\'s reactions
PIONEER CHANGE - Actively embrace change and benefit from the new circumstances
PROMOTE SUSTAINABLE DEVELOPMENT - Promote commitment by keeping promises as a Role Model
THINK FORWARD - Capitalise on experiences and translate them into action plans for the future

RINA is a multinational company providing a wide range of services in the energy, marine, certification, infrastructure & mobility, industry, research & development sectors. Our business model covers the full process of project development, from concept to completion.
At RINA, we endeavor to create a work environment where every single person is valued and encouraged to develop new ideas. We provide equal employment opportunities and are committed to creating a workplace where everyone feels respected and safe from discrimination or harassment of any kind. We are also compliant to the Italian Law n. 68/99.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Mechanical Or Industrial Engineering, Environmental Services, and Information Technology & Services
Referrals increase your chances of interviewing at RINA by 2x
Get notified about new Junior Marketing Analyst jobs in Genoa, Liguria, Italy.

#J-18808-Ljbffr