Head of Product Portfolio Marketing - Premium Wafer Sector (w/m/d)

Bolzano 28-10-2025

Head of Product Portfolio Marketing - Premium Wafer Sector (w/m/d)

Loacker Bolzano 28-10-2025
Riassunto

Località

Bolzano

Divisione Aziendale

Tipo di contratto

Data di pubblicazione

28-10-2025

Descrizione Lavoro

You will be
part of a dynamic team shaping the future of a global market leader in premium wafer products.
The ideal candidate is passionate about the sweet snacks sector, skilled in portfolio strategy, and has a robust background in marketing.
You will
drive the management, development, and optimization of our distinguished product portfolio, aiming at building and strengthening our market captainship.
TASKS

Analyze and monitor market trends, competitor activity, and consumer insights to identify growth opportunities and potential risks
Collaborate with cross-functional teams (R&D, Sales, Operations, Finance) to define global product portfolio objectives, strategy, and guidelines, ensuring consistency and clarity of priorities across categories and markets
Oversee Global Portfolio planning, coordinating the annual / multi-annual New Products Planning process supportby consolidating requests / briefs and facilitating consensus across stakeholders
Recommend product range mobilization and promote de-complexity initiatives according to performance and business priorities establishing KPIs, metrics and processes to monitor and report on product portfolio performance across all brands and product categories
Lead product portfolio budget management, allocating resources and funds effectively and efficiently according to overall business priorities
Support the NPD process and governance, dealing with its phases, gates, deliverables, and working mechanisms, and ensuring projects adhere to established processes and procedures
Supervise Product Portfolio Managers supporting their professional development

PROFILE

Proven experience as a Portfolio Manager, Product Marketing Manager or similar role in FMCG (10+ years); experience in the confectionery or sweet snacks industry is strongly preferred
Demonstrated success in developing and managing global product portfolios
Prior experience in marketing is highly desirable; ability to integrate marketing strategies with portfolio management
Excellent analytical skills with the ability to interpret complex data and market research
Strong project and people management skills with a track record of coordinating cross-functional teams
Outstanding communication and presentation abilities in English; additional languages are an asset
University degree in Business Administration, Marketing, Economics or related field; advanced degree is a plus
Availability to travel internationally as required

OUR OFFER

The opportunity to join a globally recognized brand
A collaborative, inclusive environment fostering creativity and excellence
Room for professional growth and international career development
An international company that cares about people and planet
Company canteen

Workplace : Bolzano
Your contact person for this position :
Stefanie Prader
Talent Acquisition
To us, Goodness means celebrating and embracing the unique diversity of every individual.
We foster a respectful, inclusive and empowering environment where discrimination has no place.
Our decisions account for long-term environmental and social impacts, and we’re dedicated to building meaningful, lasting relationships.
Ready to join us in choosing Goodness? Explore our career opportunities and join the Loacker team!
What awaits you
International and family owned company
Professional and Personal development supported by a dedicated plattform
Jobspecific, structured and detailed onboarding phase
Company restaurant with wholesome and healthy cuisine
Flexible working hours and home office opportunity (if the job allows that)
And a whole lot of crispy wafers...
Goodness is a choice
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