OverviewJoin to apply for the Head of Marketing & Growth role at Always Friday.This range is provided by Always Friday. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeNot disclosedWho We AreAlways Friday is an AI-powered marketplace that makes booking, managing, and loving corporate retreats effortless. Already trusted by top companies in Italy, we’re now entering our next phase of expansion. We’re a small but hungry team - and we’re looking for someone who wants to build with us, not just work for us.We’re shifting from an outbound-heavy approach to building our first real inbound growth engine and we’re looking for someone to lead that transformation. This role is about building a predictable pipeline by setting a sharp positioning, crafting a compelling narrative, and activating the right channels.In the first few months, your focus will be on conducting in-depth research, gathering customer insights, and testing messaging and value propositions. The goal is to identify a positioning that resonates, converts, and gets us to product-market fit quickly. From there, you'll scale the engine, content, SEO, paid, and partnerships with speed and clarity.Who We’re Looking ForWe’re shifting from an outbound-heavy approach to building our first real inbound growth engine and we’re looking for someone to lead that transformation. This role is about building a predictable pipeline by setting a sharp positioning, crafting a compelling narrative, and activating the right channels.In the first few months, your focus will be on conducting in-depth research, gathering customer insights, and testing messaging and value propositions. The goal is to identify a positioning that resonates, converts, and gets us to product-market fit quickly. From there, you'll scale the engine, content, SEO, paid, and partnerships with speed and clarity.ResponsibilitiesDesign positioning & messaging, nail our UVP, tone of voice, and ensure every touch-point reflects them.Build inbound from 0 → 1 – design and validate the first inbound plays (content, SEO, paid, PR, partnerships), launch rapid tests, scale what proves ROI.Own growth experiments, set hypotheses, run sprints, measure impact, iterate fast.Upgrade commercial collaterals, refresh website, decks, and landings so the story converts.Orchestrate specialists, brief, select, and manage freelancers/agencies to go deep where needed.Report what matters, keep CAC, conversion, and pipeline health crystal-clear for the team.Be measured on 2 KPIs: drive qualified traffic; convert the traffic (leads) into opportunities.Success = a crisp positioning the market remembers and an inbound engine that brings qualified leads on autopilot.RequirementsRequirements3–5 years in B2B SaaS or marketplace (preferably) marketing/growth, where you personally built channels from scratch.Proven chops in positioning/Go-to-Market projects and inbound playbooks.Hands-on with SEO, content, Google & Meta Ads—and you know when to outsource for depth.Data-driven: attribution models, GA4/Amplitude, funnel & cohort analysis are daily tools.Bias for action & ownership: rapid testing, no waiting for permission, full accountability on numbers.Comfortable being regularly on-site in Milano with generous remote-days flexibility.BenefitsWhat We OfferReal ownership: you’ll define the strategy, run the experiments, and own the results. Full autonomy, full accountability.Lean, ambitious team: you’ll work with a crew of people who genuinely care and trust each other. Direct access to founders and zero politics.A place to do your best work: just a clear mission, lots of freedom, and all the possibilities to make an impact.Compensation PlanRAL 50K-65KStock optionsRemote working days policyBuoni pasto (meal vouchers)Seniority levelDirectorEmployment typeFull-timeJob functionMarketingIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Always Friday by 2x
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