Summary
At Gucci, social media is a cultural stage where creativity, innovation, and community converge. We are seeking a highly strategic and visionary Global Social Media Manager to join our Global Social Media team. Reporting directly to the Head of Global Social Media, this role will lead the development and execution of Gucci’s social media strategy across fashion and beauty, ensuring full alignment with the brand’s creative vision and global business goals. The Global Social Media Manager will oversee a team of dedicated professionals and partner with diverse global stakeholders to shape innovative activations and amplify Gucci’s cultural influence worldwide. This is a unique opportunity for an experienced leader with a minimum of 8 years in luxury, fashion, or beauty social media management, with proven success in delivering impactful global campaigns.
Key Responsibilities
Strategy & Leadership

Define and implement Gucci’s global social media vision across fashion and beauty to enhance brand desirability, cultural relevance, and community growth.
Lead and inspire a high-performing global team, fostering creativity, accountability, and excellence.
Ensure global consistency while empowering local adaptation.
Partner with senior leadership and key stakeholders to align and cascade strategies worldwide.

Content & Storytelling

Oversee the editorial and publishing calendar across all major platforms (Instagram, TikTok, YouTube, Facebook, X, WeChat, Weibo, Little Red Book, Douyin, Kakao, Line, Pinterest).
Collaborate with Creative Direction, Art Direction, and Art Buying to deliver exceptional, platform-first content that embodies Gucci’s DNA.
Shape storytelling and narratives consistent with Gucci’s tone, aesthetics, and cultural positioning.
Identify emerging trends and new formats to keep Gucci at the forefront of digital culture.

Community & Engagement

Build authentic, inclusive, and creative engagement across global communities.
Partner with regional teams to tailor messaging for local relevance.
Monitor audience sentiment and support proactive brand protection.

Analytics & Performance

Define and track KPIs for engagement, reach, and growth.
Analyze performance and share actionable insights with senior management.
Benchmark competitors to identify opportunities for impact and innovation.

Collaboration & Amplification

Partner cross-functionally with Marketing, Communications, Media, Merchandising, Client Engagement, and Digital to amplify campaigns.
Build relationships with agencies and platform partners to drive innovation and first-to-market activations.
Oversee budget allocation and ensure efficient resource management.

Qualifications & Experience

8+ years of experience leading social media for an international luxury, fashion, or beauty brand.
Proven record of developing impactful global strategies and culturally resonant campaigns.
Strong leadership skills with experience managing high-performing teams.
Deep understanding of luxury consumers and global digital culture.
Expertise in storytelling, content curation, and platform strategy.
Strong analytical skills with proficiency in social media analytics tools.
Excellent organizational, communication, and presentation abilities.
Fluent in English and Italian; additional languages a plus.
Passion for luxury, creativity, and digital culture

Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, disability, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type: Regular
Start Date: 2025-10-28
Schedule: Full time
Organization: Guccio Gucci S.p.A.
Location: Milano
Type: Full time
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