Innovative pet wellness company in Italy, specializing in premium services for dogs (boarding, daycare, training, grooming, educational activities), is seeking a
Growth Marketing Specialist with a strong focus on growth, experimentation, and performance. The ideal candidate has an analytical and creative mindset, is agile in omnichannel digital environments, has B2C experience, and a genuine passion for the pet world.
Responsibilities include:

Designing, testing, and scaling full-funnel strategies
Planning, launching, and optimizing paid campaigns on Meta Ads, Google Ads, LinkedIn, YouTube, Twitter, Native, and Programmatic, within budget and KPI targets
Creating high-performance landing pages using Elementor, Leadpages, or Instapage, focusing on UX/CRO and funnel design
Developing SEO and content marketing plans, from keyword research to blog structuring, for organic positioning and inbound marketing
Implementing advanced marketing automation and email marketing campaigns via ActiveCampaign, Zapier, Make, Weebook, or similar tools
Setting up and maintaining tracking systems like GA4, GTM, Meta Pixel, HotJar, Clarity, with performance reporting
Managing and integrating CRM systems (preferably HubSpot) for effective lead lifecycle management
Developing branding and positioning initiatives, including PR, co-marketing, and offline channels

Required experience:

Proven experience in B2C growth marketing, full-funnel, data-driven approach
Strong knowledge of advertising platforms: Meta Business Suite, Google Ads, LinkedIn Campaign Manager, DV360, YouTube
Proficiency with WordPress and tools for landing pages and funnels
Advanced knowledge of GA4, GTM, UTM strategy, Heatmaps, user behavior tools
Skills in email marketing, lead nurturing, automation tools (ActiveCampaign, Make/Zapier, HubSpot)
Technical and strategic SEO skills, keyword mapping, SERP analysis
Familiarity with project management tools: Trello, Notion, Wrike
3-5 years of relevant experience in growth, performance marketing, or digital strategy, preferably in B2C, lifestyle, or pet care sectors

Additional details:

Autonomous working style, with ability to structure roadmaps, goals, and iterative testing
Collaborate as a freelancer (P.iva)
Hybrid working mode: smart working and on-site at Milan
Dynamic, informal, and growing environment
Opportunity to contribute to the growth of an innovative Italian brand with a strong community

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