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At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This role sits within ABB's Robotics business, a leading global robotics company. We’re entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next‑generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world‑class experts in a fast‑moving, innovation‑driven environment.
Reports To
Marketing & Sales Manager
Your Role And Responsibilities
In this role, you will have the opportunity to lead the ongoing development and enhancement of ABB Robotics’ Value Provider Program, with the goal of strengthening channel partnerships, increasing market penetration, and supporting ABB’s growth ambitions. On a daily basis, you will be responsible for planning and executing the Value Provider Program strategy, ensuring alignment with broader business objectives. You will also demonstrate your leadership by guiding, developing, and coaching counterparts across countries of varying sizes, fostering collaboration and driving performance.
You Will Be Mainly Accountable For

Lead the continuous development, enhancement, and strategic management of the Value Provider Program (VPP) framework, including benefits, partnership levels, commercial programs, and related documentation such as the VPP playbook and learning programs.
Capture and integrate the Voice of the Customer (VOC) and VPP insights (e.g., NPS surveys) to drive program improvements, growth, expansion, and adoption across countries.
Establish and maintain alignment on vision, priorities, and objectives with Business Lines, Product Lines, Countries, and other functions (marketing, communications, training, sales) for coordinated annual planning.
Manage VPP processes, authorizations, business planning, and organize key events such as VP conferences, annual awards, and Tech Talks; develop field enablement and promotional materials.
Sponsor and drive enhancements to the digital Value Provider/Partner journey, including collaboration on the new Partner Portal implementation, while ensuring ABB processes, compliance, integrity standards, and effective country‑level support are embedded in the VPP.

Qualifications For The Role

Experienced talented professional with a bachelor’s degree (Master or MBA as an advantage) in engineering or related fields.
Minimum 5+ years of relevant and demonstrable experience with related fields and B2B channel business experience, including Partner Programs.
A proven track record in motivating teams in a multi‑cultural context within a large organization. Familiarized with executing change in an international organization, and willing to be a part of an in‑depth business transformation journey.
Proven ability to conduct workshops and drive internal communication.
Proven ability to translate front‑end requirements into actionable steps for continuous improvements of the Value Provider Program.
Result‑oriented execution mindset. Self‑driven, resilient, energetic, enthusiastic, and inclusive; creating or responding constructively to challenging new ideas and inputs, and tolerant of ambiguity.
Willing to travel, includes international travel.

More About Us
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Project Management and Information Technology
Industries: Automation Machinery Manufacturing
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