A leading international telecoms and technology group with offices in Rome and Milan is seeking a Global Marketing Lead to spearhead the launch and growth of a new global travel eSIM brand.
This newly created role will lead the global marketing strategy for a high‑profile digital product targeting the rapidly expanding travel eSIM market.
Responsibilities

Develop and execute a global marketing strategy to drive awareness, acquisition, and retention.
Manage global agency relationships and optimise marketing spend.
Define target audiences and performance KPIs across multiple channels.
Collaborate with regional marketing teams to ensure consistent brand delivery.
Act as the group’s subject matter expert on travel eSIM marketing.

Ideal Profile

Proven experience leading marketing strategy for a travel eSIM product – required.
Strong understanding of the travel and roaming ecosystem.
Skilled in agency management, performance marketing, and data‑driven decision‑making.
Confident communicator at senior stakeholder level, with experience influencing across matrixed global teams.

Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
IT Services and IT Consulting and Telecommunications
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