Global Head of Content, Robotics at ABB
This role sits within ABB's Robotics business, a leading global robotics company. You will lead the vision, strategy, and execution of content initiatives that position ABB Robotics as a global thought leader in technology, physical AI, and robotics.
Location: Flexible across European robotics locations.Work model: Hybrid.
Key Responsibilities

Define and execute a global content strategy aligned with the company’s mission, brand positioning, and business goals.
Coordinate and supervise content development through all phases of editorial production, from ideation to publication.
Manage editorial board meetings and the editorial calendar in close collaboration with product communications, business line communications partners, and the social media team.
Collaborate seamlessly with external content partners and suppliers to produce high‑quality, high‑impact content.
Identify new formats, emerging platforms, and storytelling technologies (e.g., AI‑driven narratives, immersive media, podcasts, interactive content).
Act as the editor‑in‑chief of the brand; curate and oversee all long‑form, multimedia, and short‑form content.
Apply a journalist’s approach to uncovering stories within the organization.
Partner with PR and communications teams to amplify stories across owned, earned, and paid channels.
Oversee budgets and define KPIs and success metrics to measure content impact across channels.

Qualifications for the Role

10+ years in content strategy, journalism, or communications within high‑growth tech / B2B sectors.
Proficient editorial and storytelling background with a portfolio of brand‑led and thought leadership content.
Deep understanding of the technology landscape, digital ecosystems, and B2B/B2C content channels.
Familiarity with emerging technologies, AI, and digital transformation themes.
Proficient in cross‑functional leadership and stakeholder management.
Native level English required.
Curious storyteller who can translate complex tech ideas into human, emotional narratives.
Strategic thinker with a deep appreciation for brand, audience, and innovation.
Tech‑savvy creative who stays on top of digital trends, platforms, and tools shaping the future of content.
Collaborative individual who thrives in a rapidly evolving global landscape.

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