Founded in 1885, Gruppo Montenegro is a leading Italian Food and Spirits manufacturer. The Group's brands have developed into icons of the "Made in Italy" with strong brand equity and significant top of mind: Amaro Montenegro, Brandy Vecchia Romagna, Bonomelli infusions, Infré decaf tea, Olio Cuore, Cannamela spices, Polenta Valsugana, Pizza Catarì joined by premium international brands like Pampero, the rum that has always embodied Venezuela's untamed spirit. Their success is the result of constant pursuit of excellence, respect for tradition and attention to product quality and sustainability, all values that have defined the Group since its foundation. Thanks to a solid national and international distribution network, the brands are true ambassadors of the Italian way of life. For more information about the company, please visit
Gruppo Montenegro is an organization committed to equality and inclusion to drive our business and create a better future, for all our employees, consumers, partners, and communities. We foster a dynamic and informal environment where collaboration and growth meets each other.
Overview
Gruppo Montenegro is looking for a
Global Brand Manager
for our brand Vecchia Romagna. This role requires a strong business mindset, combining brand building expertise, strategic marketing skills, and local cultural understanding. The Brand Manager will act as a business leader for the brand, driving profitable growth through data-driven decisions, market intelligence, and commercial effectiveness.
Responsibilities

Develop and execute the annual marketing plan, in line with the brand strategy and positioning.
Generate and translate consumer and cultural insights into actionable brand initiatives.
Develop and implement brand communication & activation programs, promotions, sponsorships with relevant agencies & partners.
Coordinate marketing mix activities, including packaging development, experiential events, and innovation projects.
Promote and execute all below the line activities within On Trade and Off Trade channel, also interfacing with Trade Marketing.
Represent the brand directly in the field, bringing the Vecchia Romagna experience to life for customers and consumers.
Maintenance and updating of ongoing reporting on market, brand and competition trends, and development of ad hoc insights.
Coordinate marketing mix activities including packaging development, experiential events, and innovation projects.

Requirements

Minimum 3 years of experience of relevant experience as Brand Manager within Spirits industry (or Luxury)
Business Acumen & Enterpreneurial Mindset.
Excellent Communicating & Influencing, Planning & Organizing, Digital Agility competency.
Fluent in English and Italian

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