MarketingFull time# Field Marketing Specialist North East (Triveneto)Verona, ItaliaWork closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.Based on the knowledge and understanding of the region, help come up with digital and social media initiatives as an integral part of success in field activities.Identify and selectively support cross-marketing opportunities with integrated 360 plans that fit the needs of the region.Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. ‘focus groups’).Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.Participate in the creation of new and exciting local relevant stories to create a local face, with extended relevance and consumer touch points in print, TV and web**.**Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always aligned with business opportunities. Maintain consistency with other field marketing regions regarding recruitment, on-boarding and training. Source and hire Student Marketeers who have the right skills & attitude towards all business priorities. Set every new Student Marketeer hire up for success with a dedicated and consistent onboarding process. Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for development.- min. 2-3 years marketing experience preferably in sports/events or culture marketing or in the field.- An understand of the core scenes in the region and strong networking skills.- Excellent communication and networking skills.- Leadership, motivation and ability to manage people and cultivate a team environment.- Analytical, planning, budgetary and project management competencies.- Excellent communication skills, including presenting and training abilities.### Field Marketing Specialist North East (Triveneto)
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