About Four SeasonsAbout Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.About the location: An urban retreat steeped in historic beauty. Stroll the city’s biggest private garden – a tranquil haven of statues, fountains and centuries-old trees – or retire to your suite where frescoes line the walls amid original architectural features. Our historic Hotel, with its Michelin-starred Italian restaurant and a locally inspired Spa where you can spend afternoons in pure indulgence, is just steps away from the cultural heart of Florence. Four Seasons Hotel Firenze is looking for a Director of Public Relations and Communications to lead the development and execution of an integrated annual strategy encompassing digital marketing, social media, marketing communications and public relations.In this unique and high-impact role, you will play a key part in elevating the hotel’s visibility, driving brand awareness, and positioning Four Seasons Hotel Firenze as a premier destination. From promoting our exceptional hotel, restaurants & bars, spa experiences, and event spaces, to highlighting the talent behind our service, you’ll help shape the public perception of our property and contribute directly to our commercial success.Reporting to the Commercial Director, you will lead a dynamic team and act as a key brand ambassador, representing the hotel within the community and serving as a spokesperson for media and partnerships. This is a position-based at the hotel and ideal for a confident communicator, experienced leader, and collaborative marketer.
ESSENTIAL FUNCTIONSDigital MarketingSupport the hotel’s digital marketing strategy as an essential part of the overall communications and commercial approach, contributing directly to increasing direct businessOversee website performance and content strategy to ensure alignment with brand standards and business objectives, driving traffic through paid and natural search, engagement, and conversionSupport the paid media budget management, including campaign planning, execution, and optimization across all relevant platformsDirect the Digital Marketing Specialist on content strategies for social media and website, ensuring alignment with PR and integrated communications plansCo-manage and support Four Seasons Hotel Firenze’s digital communications strategy with a proactive, data-driven, and creative approach that reinforces the hotel’s positioning and supports PR, marketing, and commercial initiativesSocial MediaContent Strategy: Oversee content planning and creation for the hotel’s social media channelsLeverage all social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communicationOversee influencer marketing and creator collaborationsIllustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation toolsPublic Relations and CommunicationsOversee the execution of the integrated communications plan across all Four Seasons pillars in collaboration with the PR ManagerProvide strategic guidance to align PR, communications, and social media with commercial objectivesSupport and review media relations, influencer partnerships, and press activities to ensure consistent, high-quality coveragePlan events for the promotion of the hotel and its outletsGuide PR efforts to promote the hotel’s spa and F&B outletsMaintain relationships with key local PR associations and tourism partnersReview PR reports and highlight presentations for strategic alignmentBrand ManagementLead and manage the coordination and creation of promotional items, newsletters, and seasonal brochuresCo-manage the production and coordination of photo and video shootsSupport sales, catering and reservations teams with auditing sales materials, ensuring external messaging is aligned with brand guidelines and hotel’s positioningAdditional FunctionsActively understand the hotel’s business mix, consumer profile and insightsIn partnership with direct reports, respond according to the crisis management plan to any hotel’s emergency or safety situationPerform other tasks or projects as assigned by the Commercial DirectorDESIRED KNOWLEDGE AND SKILLSEducation and Experience:University graduateTwo/Three years of management experience in public relations, communications, digital marketing and related industries, preferably within the lifestyle and hospitality industriesDesired Skills and Abilities:Outstanding communication, writing, and presentation skillsStrong creative eye and attention to detailProven media relations experience and knowledge of digital tools and trendsExcellent project management and multitasking abilityExperience managing agencies, partners, and cross-functional teamsFluent in Italian and EnglishCandidates must possess legal work authorization in Italy.
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