Director Customer Advocacy (Remote from Bulgaria)
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Customer Advocacy in Bulgaria. In this role, you will lead the strategy and execution of customer advocacy initiatives across the EMEA region, transforming successful customers into influential voices and long-term champions. You will operate at the intersection of marketing, sales, and customer success, ensuring customer stories directly support pipeline growth, brand credibility, and executive engagement. This position offers broad regional impact, combining strategic ownership with hands‑on program development. You will collaborate with senior internal stakeholders and executive‑level customers in a highly distributed, remote‑first environment. Your work will elevate the voice of the customer across go‑to‑market efforts and commercial priorities. This is a high‑visibility leadership role with measurable business impact.
Accountabilities

Design, lead, and scale customer advocacy and reference programs across EMEA, aligned with regional pipeline, revenue, and brand objectives
Build strong partnerships with sales, marketing, customer success, product, and communications teams to embed customer stories into campaigns, deals, and strategic initiatives
Establish and track clear advocacy KPIs, including pipeline influence, deal acceleration, customer engagement, and brand visibility
Develop and maintain executive‑level relationships with key customers, identifying advocates for case studies, references, events, and thought leadership
Own the full advocacy lifecycle, from advocate identification and onboarding to ongoing engagement and value exchange
Prioritize and manage advocacy requests tied to strategic deals and regional initiatives, ensuring clear processes and timely execution
Continuously evolve advocacy programs, formats, and engagement models based on performance data, feedback, and market trends

Requirements

Extensive experience building and scaling customer advocacy, customer marketing, or reference programs within enterprise technology or SaaS environments
Demonstrated ability to influence complex, cross‑functional organizations and align diverse stakeholder priorities
Proven leadership experience at director level, including managing, mentoring, and developing high‑performing teams
Strong understanding of how customer storytelling impacts buyer journeys, pipeline progression, and go‑to‑market success
Excellent communication and relationship‑building skills, with confidence engaging senior and executive‑level audiences
Ability to work autonomously in a fully remote, asynchronous environment while maintaining alignment across regions
Experience measuring and reporting the commercial impact of advocacy initiatives through data‑driven metrics

Benefits

Flexible paid time off and a remote‑first working model
Equity compensation and employee stock purchase opportunities
Comprehensive benefits supporting health, wellbeing, and financial security
Growth and development fund to support continuous learning
Parental leave and family‑focused support programs
Home office setup and remote work allowances
Access to employee resource groups and an inclusive global culture

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