Social network you want to login/join with:Digital PR & Brand Strategist | Luxury Hospitality Group | Florence, Florencecol-narrow-leftClient:Antal InternationalLocation:Job Category:Other-EU work permit required:Yescol-narrow-rightJob Reference:8174c56828afJob Views:3Posted:29.06.2025Expiry Date:13.08.2025col-wideJob Description:Job DescriptionA leading and fast-evolving luxury brand in the hospitality and lifestyle sector is seeking a Digital PR & Brand Strategist to support the development and execution of its digital communication strategy. The company operates in a high-end, international context and is known for its refined aesthetic, innovation, and attention to detail.The ideal candidate is highly creative, strategic, and experienced in building strong brand narratives and managing digital visibility across platforms. A strong passion for storytelling, digital trends, and engaging content creation—particularly on social media—is essential for this role.Key Responsibilities:Develop and manage creative content strategies for social media platforms (Instagram, TikTok, LinkedIn), ensuring alignment with the brand identity and tone of voicePlan and execute digital PR campaigns to increase brand visibility and awarenessCreate and implement original storytelling aligned with brand positioning and business goalsBuild and maintain strong relationships with digital media outlets, influencers, and key stakeholdersMonitor and report on campaign performance, analyzing KPIs and adjusting strategies accordinglyStay current with digital trends, tools, and best practices in the luxury and hospitality industriesWork closely with leadership and creative teams to ensure consistency in messaging and brand presenceOversee online reputation and ensure cohesive communication across all digital channelsCandidate Profile:Bachelor’s degree in Marketing, Communication, or related field (preferred)Minimum of 4 years of experience in digital PR and brand strategy, preferably within the luxury hospitality or lifestyle sectorsFluent in both Italian and English (mandatory)Excellent communication and writing skillsStrong visual sensitivity and creative mindsetAbility to manage multiple projects simultaneously and meet tight deadlinesProficient in SEO principles and content marketing strategiesAdvanced knowledge of Adobe Creative Suite (Photoshop, InDesign, Premiere, etc.)Valid driving license and willingness to travel frequentlyWhat’s Offered:Collaboration with a high-profile international brandA dynamic and creative environment focused on premium positioningExposure to impactful, high-end projectsOpportunities for growth and collaboration across various creative areasPlease include your portfolio in the CVCheck Your Resume for MatchUpload your resume and our tool will compare it to the requirements for this job like recruiters do.
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