Digital Key Account Manager (Maternity Cover)

Pavia 07-07-2025

Digital Key Account Manager (Maternity Cover)

adidas Pavia 07-07-2025
Riassunto

Località

Pavia

Divisione Aziendale

Tipo di contratto

Data di pubblicazione

07-07-2025

Descrizione Lavoro

Digital Key Account Manager (Maternity Cover)Purpose of the role :Support the Wholesale account team in driving the digital development of the defined key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share onlineDrive specific sell-ins and range extensions for onlineEnsure best in class merchandising actions focused on products visualization, rankings visibilityEnsure perfect digital campaigns execution (launches and commercials) in cooperation with Marketing and DPC teamsMonitoring online experience and adidas performancesWhat you'll do :Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market shareContinuously monitor the on-site assortment for availability, visibility and findabilityEnsure that the content is locally relevant to the target consumer and respective geographiesExecute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the DPC communityIn partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the accountRegularly give feedback of the respective account into the Cluster DPC team to help drive best-practice & consistency in our approach across EuropeShowcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, Sales & Marketing meetings etc.)Skills you'll need :Ideally experience with online product ranging and assortmentUnderstanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performanceExperience working with digital metrics & a history of leveraging these to increase sales performanceExperience working in cross-functional environments with a diverse stakeholder setPassionate about deriving business insight from data, improving processes and solving problemsResults oriented mentalityFlexibility to handle multiple tasks and to work under pressureComfortable with working in an international environmentStrong Powerpoint and xls skills required coupled with excellent communication and presentation skillsFluent English, both verbally and writtenMain requirements :Minimum 3 years of professional experience in an eCommerce or digitally related fieldExperience working with external stakeholders, ideally within the sportswear industryStrong knowledge of local E-Commerce landscape in the sportswear industryExperience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferredAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE : THIS IS HOW WE WIN WHILE PLAYING FAIR.COURAGE : Speak up when you see an opportunity; step up when you see a need..OWNERSHIP : Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION : Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY : Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY : Play by the rules. Hold yourself and others accountable to our company’s standards.RESPECT : Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.J-18808-Ljbffr
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