Global Pet Tech Business - Collaborate & lead the EU launch of Petlink Everywhere
Shape & create our digital pet ecosystem spanning H / W, services & subscriptions
Various EU locations considered – Italy, Switzerland, UK ideal (Milan hybrid preferred)
Guide the digital team on the areas that matter most - smarter performance across campaigns, pricing, funnels, and customer journeys.
About Datamars PetLink
PetLink is the leading global platform for pet reunification, trusted by millions of pet parents, vets, and animal shelters. Alongside its long-standing microchip and tag-based services, the team is building Petlink Everywhere, a connected platform designed to bring lost pets home safely and expanding a digital ecosystem that blends hardware, services, and subscription products.
We’re looking for a
Digital Growth & Strategy Manager
to help shape, execute, and accelerate this next chapter.
An Insight to the Role
Partner with the Head of Digital Channels and Retail Lead to own Petlink’s go‑to‑market and operational roadmap in Europe, including launches in Italy, Germany, and Spain.
Set the digital performance framework across all Digital Pet products; analysing trends and metrics to refine strategy across H / W & subscription sales, churn, CAC, LTV, activation funnels, ratings, NPS, and platform experience.
Suggest pricing models, monetization paths, bundling options, and funnel improvements to drive commercial growth.
Ensure CRM journeys, paid campaigns, and digital channels align with performance targets.
Work cross‑functionally with Product, Tech, Customer Success, CRM and the wider digital team.
Champion a test, learn, iterate mindset to improve performance across every step of the customer journey.
Key Success Factors

Collaborative, clear communicator with strong commercial judgement
6–8 years in digital growth, marketing strategy, or digital business leadership in B2C
Hands‑on experience with platforms, subscriptions, or connected devices
Deep command of growth metrics : CAC, LTV, churn, ARPU, activation, retention
Ability to turn data into action, strategy, and better experiences
Fluency in English (Italian, Spanish, or German a strong plus)

What We Offer
A rare opportunity to shape a high‑impact platform from early stage to market leadership
A dual strategic / execution role with real ownership across Europe and the US
International scope, hybrid flexibility, and entrepreneurial environment
Global career development in a growing market with huge potential
The chance to help define the future of digital pet care
Location
Various EU locations considered. Milan, Switzerland, or the UK preferred.
Bonus
experience in pet tech, health tech, IoT, consumer mobility, or similar ecosystems
For further insights visit https://petlink.net and https://www.kippy.eu/en and www.datamars.com and follow us on LinkedIn https://www.linkedin.com/company/datamars-sa All applications and CVs must be in English.
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