Company DescriptionNew behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether through physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of contact, establishing a relationship between the brand and the consumer.At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business involves comprehending the cognitive processes behind purchasing behaviors, reading social and market changes, and relating them to ideas, paths, and technologies that offer value to clients and users.Building the future of Retail is the goal that guides our actions.Our Retail focus mainly covers three industries:Fashion & Luxury, Consumer Retail & Food Service, Direct to ConsumerRetex’s industries intersect with its practices:TechDigital & Business PerformanceMarketing & CommunicationService OperationsPositionWe have an exciting opportunity to join the advertising team in Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist. If you are passionate about digital advertising and driven by data, this is the perfect match! As our new Digital Advertising Specialist, you will dive deep into online marketing, playing a key role in optimizing our clients' advertising investments and supporting their growth.The Role You Will Play:Client Revenue Maximization: Support clients in maximizing revenue and optimizing ROI of advertising investments. Help define advertising strategies for paid search and programmatic advertising.Campaign Implementation: From keyword and product research to campaign creation on Amazon Advertising, implement advertising strategies. Manage pay-per-click/search and programmatic campaigns, optimizing their performance to improve ROAS, clickthrough, conversion rate, search ranking, discoverability, and visibility on Amazon.Performance Analysis: Monitor performance against objectives, providing insights and recommendations to exceed expectations. Use data-driven approaches for informed decision-making and campaign optimization.Budget Management: Manage advertising budgets and forecast key metrics like sales growth and ROAS, ensuring strategic allocation of investments for maximum impact.Innovation and Adaptability: Stay updated on new Amazon Advertising features and decide how to incorporate them into strategies to deliver additional value.RequirementsWhile not all are mandatory, the ideal candidate will possess these characteristics:Educational and Professional Mastery: 1-2 years of experience in advertising, marketing, or e-commerce, with direct experience in digital advertising, campaign monitoring, optimization, and data analysis as a plus.Technical Fluency: Proficiency in Excel and PowerPoint. Experience with Amazon Advertising Platform is preferred.Interpersonal Skills: Excellent communication skills to collaborate effectively across teams and share insights clearly. A team-oriented mindset is essential.Initiative and Organization: Attention to detail, proactivity, and motivation to achieve results, managing multiple tasks efficiently.Linguistic Skills: Fluent in Italian and English; knowledge of French is a plus.Other InformationOur team values growth and development, encouraging professionals to explore new opportunities. We promote a diverse and inclusive environment and are proud to be a Società Benefit and an equal-opportunity workplace.J-18808-Ljbffr
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