Digital Acquisition Manager
ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES
Founded in 2017, WeRoad is a fast‑growing startup that is disrupting the travel industry in Italy, Spain, the UK, Germany, France and Switzerland.
With 200 team members and 4K Travel Coordinators we are a community of travelers who turn every trip into a life‑changing experience. We connect like‑minded millennials and send them on adventures to 1000+ destinations worldwide.
We are on a mission to design and deliver experiences worth living and sharing, rewriting the rules of the travel industry.
Sounds exciting? Please read our Cultural Manifesto.
JOB TITLE: Digital Acquisition ManagerLOCATION: Milan, HQ (hybrid)SALARY RANGE: 40‑50K based on seniorityCONTRACT TYPE: Permanent, Full TimeREPORTING TO: Head of Digital Acquisition
We are seeking a highly technical, performance‑driven Digital Acquisition Specialist with 3‑5 years of experience managing large‑scale, data‑intensive campaigns.
What you will do:

Manage different Digital Acquisition budgets and maximize return on investment.
Create, implement, track, analyze and optimize campaigns across Meta, Google, TikTok and other channels.
Conduct recurring weekly and monthly SEA and paid social optimisation tasks (keyword expansion, ad testing, audience approach, creativity management, etc.).
Contribute to granular optimisation – bidding, audience, creative, ad copy, landing page and analytics.
Support reporting and analysis, identifying areas of growth and opportunity.
Automate and optimise all bid‑related tasks; collaborate on the “present” of digital acquisition (AI, automation, reporting, campaign structure, etc.).
Collaborate on learning agendas, split tests, new platform capabilities and industry trends with other teams.

What we’re looking for:

3+ years of experience managing complex performance campaigns with sizable budgets; experience at a technology, digital marketplace or travel company is a plus.
Experience running advertising effectiveness experiments, including A/B, audiences, geographic and bidding experimentation.
Strong knowledge of bidding strategies and tools.
Analytics tools proficiency: Google Analytics, GTM and other comparable platforms; working knowledge of G‑sheet/Excel.
Passion for customer acquisition dynamics and consumer paths; stay ahead of new platform capabilities and emerging technologies.
Good predisposition to prioritise workload with minimal supervision.
Clear and thorough communication skills, both verbal and written; fluent in Italian and English.

You will love working at WeRoad if:

You dream big, aim higher and push yourself beyond limits; challenges excite you.
You want to be part of a young, smart, fun team that shares your passion for travel.
You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.
You prefer adventure over routine and embrace the fast‑paced, ever‑changing ride of a scale‑up.
You believe in the power of people; WeRoaders and Travel Coordinators are at the core of everything we do.

What we can offer:

A free WeRoad trip every year.
A buzzing workspace – join our vibrant co‑working space and community.
Opportunities to learn – we invest in your growth through training and development.
Best‑in‑class benefits – generous parental leave, wedding & baby bonus.
Unlimited holiday – you are a master of your own time; take a half‑day off anytime.
Extra benefits – meal vouchers (€8/day), a €1,000 wedding or civil union bonus and a one‑off bonus when you hit 5 years with us.
New parent support – €3,600/year for 3 years after birth or adoption.
Fun – team events, Travel Coordinator meet‑ups and unforgettable moments.
Hybrid working – remote and flexible; we support you to work from your destination of choice up to 1 month per year.

Ready to apply?
At WeRoad, cultural fit matters as much as skills.
The selection process will consist of:

Introductory call with our Talent Acquisition Specialist.
Technical and background‑based interview with our Digital Acquisition Specialist and Martech Manager.
Business case.
Final interview with Head of Digital Acquisition.
Culture Champions step.

Let’s recruit together and find your next colleague.
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