Demand Generation and Data-Insights Manager2 days ago Be among the first 25 applicantsNa ABB, nós ajudamos as indústrias a se superarem - mais enxutas e mais limpas. Aqui, o progresso é uma expectativa - para você, sua equipe e o mundo. Como líder do mercado global, nós lhe daremos o que você precisa para que isso aconteça. Nem sempre será fácil, crescer requer coragem. Mas na ABB, você nunca correrá sozinho. Run what runs the world.Esta Posição Reporta ParaMarketing Manager - DigitalAs the Demand Generation & Data Insights Manager for ABB’s Process Automation business area, you will beresponsible for advancing data-driven digital marketing and demand generation strategies in close collaboration withdivisional stakeholders. Your role will focus on ensuring effective execution of omni-channel marketing initiatives andleveraging data insights to enhance campaign performance and return on marketing investment (ROMI).This role reports to Head of Digital Marketing & Marketing Technology, ABB Process Automation.Key ResponsibilitiesStrategic Leadership: Develop and evolve the demand generation strategy by staying abreast of digital marketing trends and emerging technologies. ensure alignment with business goals and customer needs.Omni-Channel Campaign Management: design, launch, and manage a wide range of integrated campaigns - across web, email marketing, digital advertising, account-based marketing (ABM), digital events, and more - that increase customer engagement, lead generation, and conversion.Data Analysis & Insight Generation: develop and manage a centralized marketing performance dashboard. Consolidate and analyze data from multiple digital touchpoints to provide actionable insights, optimize campaign performance, and enhance channel effectiveness.Personalization & Digital Experience Optimization: create and implement strategies for personalized digital experiences across multiple touchpoints, based on behavioral data and customer engagement patterns. Collaborate with divisions to tailor content and experiences to customer preferences.Performance Measurement & Optimization: monitor social media and digital channel metrics, including engagement rates, impressions, click-through rates, and conversions. Provide strategic recommendations to improve ROMI and identify the most effective platforms and tactics.AI Integration in Marketing Processes: Integrate artificial intelligence tools into demand generation workflows to enhance website personalization, automate content generation, and improve social media publishing and engagement.Technology & Channel Stack Management: Regularly assess the digital marketing technology stack to identify and address gaps. Provide guidance to ensure alignment with ABB’s broader digital transformation and channel strategies.Qualifications For The RoleBachelor’s or higher degree in Communications, Marketing, or a related field (or equivalent experience).Minimum of 8 years of experience in demand generation, within a B2B environment.Extensive experience with CRM systems such as Salesforce (SFDC) and marketing automation platforms such as Pardot (or equivalent). Demonstrated experience in designing and executing end-to-end lead development journeys.Comprehensive understanding of lead management cycles, with direct experience in performance tracking, campaign reporting, and dashboarding - particularly with a focus on ROI and key performance indicators (KPIs).In-depth knowledge of data privacy regulations, including GDPR, and best practices in data management.Experience with account-based marketing (ABM) strategies and predictive analytics platforms such as 6Sense (or comparable tools).Highly creative, innovative, and resourceful, with a proficient results-driven mindset and the ability to thrive in an evolving, challenging environment.Effective communication, presentation, and interpersonal skills, with the ability to engage effectively across cross-functional teams and stakeholdersValorizamos pessoas de diferentes origens. Essa poderia ser sua história? Inscreva-se hoje mesmo ou acesse www.abb.com para ler mais sobre nós e conhecer o impacto de nossas soluções em todo o mundo.96507664Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionResearch, Analyst, and Information TechnologyIndustriesAutomation Machinery ManufacturingReferrals increase your chances of interviewing at ABB by 2xGet notified about new Insights Manager jobs in Verano Brianza, Lombardy, Italy.Demand Generation and Data-Insights ManagerDigital Analytics & CRO Associate ManagerDemand Generation and Data-Insights ManagerDigital Analytics & CRO Associate ManagerHR Transformation & Business Insights ManagerCologno Monzese, Lombardy, Italy 22 hours agoSenior Customer Success Manager (m/f/x) - Performance Marketing, Milan-basedRegional Marketing Manager Southern EuropeBOTTEGA VENETA Digital Media Insights CoordinatorWe’re unlocking community knowledge in a new way. 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